Nora Crotty
- Yahoo Life
Meet the Woman Who's Reinventing Shapewear, One Body at a Time
It’s an indisputable fact: Shapewear has come a long, long way from the restrictive and sometimes painful corsets, girdles, and compression garments once worn by our grandmothers and their mothers. In comparison, the stretchy, modern-day version —?as exemplified by Spanx?— feels radically innovative in its simplicity and relative comfort. Debuting in the early aughts, women were quick to embrace it?— turning Spanx’s inventor, Sara Blakely, into a billionaire, and making the brand’s name as synonymous with “shapewear” as Kleenex is to facial tissues.