‘Love Me’ Artist Curtis Kulig Shoots Zac Posen and Rag & Bone at NYFW

[Editor's Note: You might not know Curtis Kulig's name, or even recognize his face, but you've definitely seen his work. The New York City-based artist rose to fame thanks to his ubiquitous Love Me campaign. His signature script has popped up all over the world, from Los Angeles to Istanbul, has led to collaborations with brands like Nike, DKNY, and Vans. In search of a fresh take on New York Fashion Week, we asked Kulig to take his camera backstage at some of the week's biggest shows, and shoot whatever strikes his fancy. Follow him all week for an intimate look behind the scenes.]

It's the home stretch at New York Fashion Week and it's the overall team effort I find inspiring. From the helpers sweeping up the studio space to the models quietly reading a novel while getting prepped for the runway to the overworked-but-still smiling makeup artists who clearly must be teleporting from location to location because they're seemingly everywhere, everyone is doing what it takes to put on a great show. These are the best moments I caught on film and check out my shots from Days 1, 2, 3, and 4.