At 69, Helen Mirren Signs Her First Beauty Deal

From a beauty standpoint, 2014 has been a very good year for women of a certain age—more specifically, women in their 60s. Charlotte Rampling, 68, is this season’s model for Nars cosmetics. Marc Jacobs Beauty signed Jessica Lange, 65, for its big campaign. And just now, L’Oréal Paris has announced English actress Dame Helen Mirren as its latest face.

It’s the first time Mirren, 69, has aligned herself with a beauty brand, and the official images show her looking radiant. But don’t expect to see Mirren’s ads in the United States, since she’s an official spokesperson only in the United Kingdom. (L’Oréal Paris just signed 46-year-old Naomi Watts as an ambassador for the United States, with campaigns rolling out next year.)

Unlike the pre-Internet days, though, when country-specific celebrity endorsements would stay overseas, we’re likely to glimpse some of Mirren’s campaigns online. Considering Mirren’s always-attractive confidence and beauty, that’s good news—because this is one classy Dame we’ll gladly seek out anywhere, anytime. Read on to see Mirren’s evolution from ingénue to acting powerhouse, plus her thoughts on everything from aging to makeup.