Born With It: Gigi Hadid Named New Face of Maybelline

By Amber Kallor

Kendall Jenner isn’t the only “Instagirl” to land a major cosmetics campaign. Gigi Hadid is joining the ranks as the new face of Maybelline New York. With this pair of 19-year-old Californians taking the fashion and beauty industries by storm, it appears that a pretty face just won’t cut it anymore. For models looking to build their résumés, we suggest snapping up a few million followers who are interested in your every move (and the mascara you wear).

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photos: instagram/@gigihadid