Bumble—A New Dating App Where Girls Rule
Whitney Wolfe, the co-founder of the wildly popular dating app Tinder, just launched Bumble, a new dating app that puts women first. Wolfe left the company in May 2014 after filing a sexual harassment lawsuit against her co-founders. Now she’s proving that everything is better when women are in charge. Described as the “Sadie Hawkins” of dating apps by Wolfe in an interview with the New York Post, Bumble gives female users 24 hours to initiate contact with their matches. It’s their call—the guys just need to sit back and hope to be picked.
“Women run the world right now,” Wolfe told the New York Post. “Why can a girl not make a first move with a man, but she can go out and conquer her career? Why? Tell me why. There’s no rhyme or reason.”
Wolfe clearly had an epiphany about the type of culture that works for women since her much talked about departure from Tinder (which left her with a rumored settlement of one million dollars). Her staff of 12 is mainly women, and the idea behind the dating site is to empower women in a medium where women often don’t feel powerful: Online dating. Whether Bumble becomes just another meat market with the tables turned or unites couples for successful relationships remains to be seen.
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