The Crazy New World of Mascara Brushes, Explained

Mascara brushes have had quite the transformation in recent years. Our standard spoolie covered in black pigment is no longer the regular go-to; instead, we’ve grown accustomed to brands one-upping one another with new curves, wings, and even self-twisting wands in order to lengthen, curl, and amp up the volume or length of our lashes.

Recent mascara releases include a customizable wand from MAC Cosmetics to ensure you get the exact curl you want on your lashes during application and Clinique’s self-twisting barrel, which promotes the ability to achieve both fluttery and amped-up-volume with the same brush.

Yahoo Beauty decided that all of this innovation needed to be put to the test, because let’s face it, it gets hard to choose when browsing the mascara aisle. So, here’s what these fancy brushes really do — and whether or not they live up to their claims.

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