Dove Encourages Women to #ChooseBeautiful
Would you describe yourself as beautiful or average? New research from Dove found that a whopping 96% of women would not describe themselves as beautiful. A new short film, follows women of all ages around the world as they must choose to enter a door labeled “beautiful” or “average,” and the results are disheartening. From San Francisco to Shanghai to Delhi to London to Sao Paulo, the film shows that many women have trouble recognizing and appreciating their own beauty, and as a result feel badly about themselves.
“It was a bit confronting, actually, to be honest, to see these big signs and feeling like you had to choose and be self-conscious of how you perceive yourself and perhaps if it lines up with how the rest of the world perceives you,” says one women captured in the video. “Beautiful to me is too far away out of reach,” said another.
Continuing its tradition to help women feel beautiful and comfortable in their own skin, Dove is aiming to change these statistics through their new Choose Beautiful campaign along with a global partnership with Women in the World. The organization will assemble powerful women’s leaders and role models in New York on April 22-24 to discuss current women’s affairs and concerns. The beauty brand is leading a discussion called The Beautiful Brain with the hopes of empowering women to #ChooseBeautiful, and cultivate a more positive relationship with beauty.
“Women in the World is about real women being real role models and so is Dove in its innovative campaigns,” says Tina Brown, media guru and founder of Women in the World. “We are delighted to be joining forces with them to help women and girls redefine the notion of beauty as an attribute of confidence, character and how you live your life.”
Additionally, Dove is encouraging women everywhere to #ChooseBeautiful on social media. “Choose what makes you feel beautiful, choose it often, and share it with the world,” the brand says in a press statement. The personal care brand has set a goal of reaching 15 million women by the end of 2015.
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