Face Masks 101: Why (& How) to Use Them
Photo: Kenneth Willardt/Trunk Archive
It wasn’t too long ago that only serious skincare addicts regularly used a face mask. Now, though, more women are incorporating masks into their weekly routines—and the numbers are astounding. According to NPD Group research, sales of face masks soared 60% in the last year alone.
Why are masks suddenly so popular? “It’s an affordable way to pamper the skin and relax,” explains Charlotte Cho, founder of Korean beauty site Sokoglam and an aesthetician in training. “Also, the instant results are addictive.”
If you’re not using masks, your skin could be missing out on big benefits. Not sure where to start? Here, a rundown of different types of face masks—plus a few of our favorites.
Related: Is it Worth Wearing A Facemask Overnight?
Sheet masks
Individually wrapped and available in formulas that address everything from hyperpigmentation to dryness, sheet masks contour to the face and simply lift off the face to reveal supple, dewy skin. (“After about 20 minutes, your skin is forced to absorb the moisture instead of evaporating,” Cho explains.) One to try: Manefit Bling Bling Hydro Gel Mask, a 100% soluable (and affordable) way to hydrate the skin.
Clay masks
A godsend for oily and acne-prone skin, clay masks soak up dirt and oil to leave skin softer and smoother. They’ll also make pores look smaller, which is why they’re worth using weekly. Two to try: Queen Helene Mint Julep Masque and Bliss Multi-Face-Eted mask (which also uses kojic acid and glycolic acid to brighten the complexion).
Related links: Michael Strahan Talks Football and Facemasks
Sleeping masks
Talk about beauty sleep. Specifically designed to be worn overnight, these masks are hugely popular in Asia—and now they’re catching on in the States. Slather them on before bed, then wake up to hydrated skin in the morning. We like Kiehl’s Ultra Facial Overnight Hydrating Masque, a gentle formula that delivers a solid dose of moisture to parched skin.
Hydrating masks
Got dry skin? A hydrating mask can turn that situation around. Look for ingredients such as glycerin and hyaluronic acid—they’ll help restore moisture efficiently without making skin feel greasy. SkinCeuticals Hydrating B5 Masque uses vitamin B5 and a multi-ingredient moisture complex, while Boots No7 Beautiful Skin Hydration Mask adds cocoa butter and vitamin E to its glycerin-rich mix.
Related: The Benefits of Mixing Your Own Face Mask
Acid masks
For dull complexions and clogged pores, a little acid can work wonders by whisking away dead cells to reveal newer skin. These masks usually use alpha and/or beta hydroxy acids (think: glycolic acid and lactic acid) to brighten skin, minimize fine lines, and erase blackheads. A little tingling is normal, but don’t leave them on too long—too much exfoliation is decidedly not a good thing. Two we like are REN Glycolactic Radiance Renewal Mask and Juice Beauty Green Apple peel for sensitive skin; both use fruit acids, both work, and both are worth the investment.
