Lea Michele Fronts Birth Control Pill Company’s #ActuallySheCan Campaign
Lea Michele joins the female empowerment campaign, #ActuallySheCan. (Photo: Instagram)
Pharmaceutical giant Allergan, which makes a birth control pill, is using hashtags, emojis, and celebrity women to market itself to Millennial women through the #ActuallySheCan campaign. With “Glee” star Lea Michele as their spokesperson and an essay competition with Cosmopolitan magazine, this is a campaign designed to follow the empowerment campaign path of Procter & Gamble’s Always brand’s #LikeAGirl and Under Armour’s “I Will What I Want” (starring Misty Copeland).
‘I attribute my personal and professional successes to not only my self-reliance and determination, but to the inspiration, education and support I received from others who helped me stay true to myself and my goals,” Michele says in a statement. “There is nothing more gratifying than seeing a woman leave her mark.’
An Allergan executive, Herm Cukier, told Forbes: “This is an unprecedented investment that Allergan is making in educating and informing millennial women, who are not really today engaged as much as other generations in their own healthcare and wellness about wellness options — including contraceptive options.” In its women’s health division, Allergan makes birth control, fertility aid, and menopause products — three product categories that have shaped and changed the lives of women in the 20th and 21st centuries.
While Michele looks bright and confident in her campaign photos, young Millennial women hope that Allergan takes further efforts to not only talk about women’s empowerment with another pretty face, but will also go further in encouraging young women to study their options and take control of their health.
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