The Lip Shades That America Is Loving for National Lipstick Day

Just in case Kylie Jenner’s lip kits hadn’t already cast a spell over you, here’s proof the reality star’s products have captivated the entire nation.

In honor of National Lipstick Day, Polyvore did some investigating into the top lipstick shades by state, and America is seriously in love with nude lips. As the preferential shade of 74 percent of the country, nudey-pinks are taking over. Wonder why? The answer is Kylie’s Lip Kit. The launch of her nude “Exposed” shade inspired a 37 percent increase in searches for nude lipstick all over the country, except for just one state. In North Dakota, black is the most-searched shade, creating a stark contrast from the pinks throughout the rest of the nation. So if you’re into the trend of gothic shades, you might need to rethink your locale.

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