The Next Big Things in K-Beauty We Discovered at KCON 2016

A sea of K-pop stars, piles of raindrop cakes, and a deluge of cat ear headbands arrived in Los Angeles last week for KCON 2016. This annual culture and music festival brought all things Korea to the sun-soaked city for a fifth year, and with it, everything you need to achieve flawless, can’t-be-believed complexions.

K-beauty (aka Korean beauty) is consistently on the cutting edge of the global beauty market. You can thank K-beauty innovators for those sheet-like face masks popping up on every celebrity Instagram, from Adele to the Biebs, and pressed serums that combine the hydrating powers of serums and moisturizers.

With the latest and greatest products responsible for giving Korean women firm, glowing, and clear skin at our fingertips, here are the best beauty innovations we discovered at KCON 2016.

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