Paris Hilton Is All Natural and On Brand

Paris Hilton is one of the old guard of reality TV starlets. Though she is not as ubiquitous now as she was in the aughts (the Kardashian-Jenner crew seriously dethroned the hotel heiress in nonstop tabloid coverage,) Hilton has been keeping busy all these years DJ’ing and expanding her several businesses, including her 21 fragrances, which have done more than $3 billion in sales.

The now-iconic blond heiress and supremely busy businesswoman covers Galore magazine, in a pale pink spaghetti-strap number, an enormous blingy necklace, bedazzled sheer gloves, and, of course, a bit of fur for good measure. Hilton is pictured clutching a bottle of her Gold Rush fragrance, because if the lady knows anything, it’s how to push a product and stay true to her brand. And through the interview, she does just that.

When asked her theme song, she answers “Stars Are Blind,” the reggae-inspired banger she released in 2006. What would she do as president? Throw a party and “paint the White House pink,” her signature hue. Her favorite of her fragrances? Gold Rush, which she mentions “makes the perfect holiday gift.” The best city to party in? “Ibiza and the place to go is my Foam and Diamonds party at Amnesia. There is no place like it.” There’s a reason the woman is making so much money from her business endeavors — she knows exactly when and how to bring them up.

In the interview, Hilton also reveals that she hasn’t had plastic surgery. “I’m very proud that I am all natural and have never had anything done. I am very happy with myself,” she told Galore. Still, Hilton says she doesn’t knock other people for going under the knife. “I don’t judge others. People should do whatever makes them feel happy. It’s just not something I’ve ever wanted to do.”

Hilton may not be dominating the gossip columns, but she’s still out here making money, wearing pink like a pro, partying it up, and staying true to many of the things that makes Paris Hilton the woman — and the brand.

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