Smith & Cult, The New Nail Polish Brand to Know
Photo: Smith & Cult, Shattered Souls
Remember Hard Candy? Of course you do. The nail polish brand was launched in 1995 when Dineh Mohajer accidentally whipped up a cool baby blue color at home, called it Sky, and started selling to friends. Friends turned into Drew Barrymore and Alicia Silverstone and soon the bottles, which came with a plastic ring to match your shade, became a ‘90s must-have.
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Photo: Smith & Cult, Kundalini Hustle
Nearly 20 years later, Mohajer’s back with a new line of polishes: Smith & Cult. “The inspiration is basically being a beauty junkie,” says Mohajer. “Sophistication with a touch of edginess, a mix apparent not only in the packaging, but also in the colors.”
Photo: Smith & Cult, Ghost Edit
The 30 shades in the debut collection include the key polish essentials: beige meets nude (Ghost Edit), a cherry red (Kundalini Hustle) and a gold glitter (Shattered Souls)—plus dozens of bright, glittering polishes to suit just about any mood. The best part? They go on so easily. “I wanted to do a formulation that was extremely high performing,” she says. So she focused on making a polish that was super glossy, and also delivered great pigment without multiple thick coats.
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This might be grown up polish, but the names are as cheeky as those gummy rings: Dirty Baby, Stockholm Syndrome, and City of Compton. You can buy them now, on SmithAndCult.com.
