The Beauty Box Delivery that Really Makes Sense
Photo: Memebox
With so many new beauty products launching every single day, there’s a strong temptation to want to try everything. Since blindly hitting up Sephora can be dangerous on your wallet, subscription services like Birchbox provide a great service, curating a creative mix of samples every month for $10 a month or $110 a year. Earlier this spring, Birchbox reported a growth of 800,000 subscribers and $96 million in annual sales after just 3.5 years. Now there are tons of other similar services like Glossybox (high end items), Beauty Bar Sample Society (products plus a discount code), Ipsy myglam Makeup Bag (a cosmetics bag with a mix of items) Julep Maven (a selection from the brand), Beauty Box 5 (luxury drugstore and natural products) Goodebox (eco-friendly products), and many more. But there’s one thing none of them allow you to: choose exactly what’s in your box. Since many people don’t love the surprise grab-bag concept when it comes to spending hard earned money, a pick-as-you-go model makes tons of sense.
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Enter Memebox (pronounced mee-mee box), the latest beauty discovery giving us life. While they do have a rotation of new blind boxes, for around $23 to $29 a box you can pick from dozens of pre-packed, limited-edition boxes and examine every sample inside before you buy. And these are not your average products—they’re adorably packaged, incredibly thoughtful Asian exports, shipped from Korea to your doorstep. If you’re a beauty junkie, you know that Korea is killing the game right now with innovation and presentations never before seen stateside, so this is an exciting opportunity to discover new favorites that you haven’t already read about endlessly online or in magazines. If you love that exclusivity of having something that others don’t, Memebox is the box for you. All items re deluxe or full-sized, and you can buy new or previous boxes anytime you like—it doesn’t have to be monthly.
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The company was launched in Korea in 2011 by Hyungseok Ha, a former Parsons design school student who worked in Tom Ford’s PR department. It had a soft launch in the US around seven months ago, but now the secret is out, so you may want to scoop up a box before they sell out. With the holidays around the corner this just might replace those boring fruit-of-the-month clubs.
