The New York Fashion Week #ybsquad

Announcing our New York Fashion Week social media takeovers. (Photo: Henry Leutwyler)

Editors, models, makeup artists, hair stylists, publicists, and celebrities are about to descend on New York City for a week of runway shows, early call times, late night parties, and backstage madness that is Fashion Week. This season, we are presenting fashion week through their eyes. Each day, we’re letting our squad take over our Instagram, Snapchat, Periscope, and Twitter to give you the most authentic and personal look at Fashion Week. We hope that you will follow along, and keep checking the site as we bring you the latest trends from the runway and tips from the pros backstage. Get the scoop all week at @yahoobeauty!

Also, be sure to tune in to Yahoo Style’s Coffee Break @ New York Fashion Week (9/11-9/16), where our fashion week correspondent, model Anna Speckhart, will be breaking down all the runway beauty trends.

Yahoo Beauty’s #ybsquad

Thursday, September 10: Coco Rocha, @cocorocha
Supermodel Coco Rocha has walked dozens of runways over the years, fronted numerous fashion and beauty campaigns and countless magazine covers, and has close to 1 million followers on Instagram.

Friday, September 11: Mane Addicts, @maneaddicts
Founded by stylist Jen Atkin (who tames the tresses of Chrissy Teigen and the Kardashians), Mane Addicts has become the online destination for all things hair.

Saturday, September 12: Bobbi Brown, @justbobbibrown
Yahoo Beauty Editor-in-Chief and founder of the eponymous cosmetics line, Bobbi Brown is a fashion week veteran who has worked with some of the world’s biggest designers and famous faces backstage.

Sunday, September 13: Charlotte Tilbury, @ctilburymakeup
Makeup artist Charlotte Tilbury has worked with everyone from Victoria’s Secret Angel Sara Sampaio to Kate Moss. In 2013 she launched her own makeup and skincare line and will be leading makeup teams backstage once again this season.

Monday, September 14: Women Management, @womenmanagementny
Women Management is one of the premiere modeling agencies in the world, with names like Natasha Poly, Cara Delevingne, and Jourdan Dunn on its roster.

Tuesday, September 15: HBfit, @hbfit
Started by Hannah Bronfman, HBfit is a platform focused on wellness, fitness, fashion, travel, and music.

Wednesday, September 16: Serayah, @serayah
Singer and actress Serayah shot to fame this year thanks to her role as Tiana on the hit television show Empire.

Thursday, September 17: Chloe King, @chloe4dayz
Chloe King is the PR and Social Media Manager at luxury department store Bergdorf Goodman.

A special thank you to: Bobbi Brown Cosmetics, HUM Nutrition, Kiehl’s, Bumble and bumble, Ricky’s NYC, Jin Soon, Miansai, and SK-II.