The Products Every YouTube Beauty Guru Has In Her Arsenal
By Kate Foster
Choosing the perfect concealer or lipstick can be straight-up stressful. These days, not only do you have to reckon with hundreds of choices at the drugstore or beauty counter, but you’re also constantly bombarded by the so-called “best” products via Twitter and Instagram. It’s enough to make anyone want to just throw in the towel and give up makeup forever.
But, please don’t! There’s one platform that promises to be your friend, not your foe: YouTube. Thanks to the site’s now-famous real girls — here’s looking at you, Bunny Meyer and Louise Pentland — you can learn which itemsreally work, and which are total duds. The only thing standing in your way? Sifting through all those videos. That’s why we did the work for you and tallied up the most talked-about beauty products, according to A-list vloggers. Read on for all the YouTube-approved picks.
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Lancôme Hypnôse Mascara
Loved By: Lisa Eldridge, Michelle Phan
While Phan is a fan of the original Hypnôse formula — this stuff boasts 600% more volume than your bare lashes — Eldridge prefers Hypnôse Doll Lashes. It’s no wonder: The cone-shaped brush helps sculpt and curl even the most hard-to-reach lashes for a look that Bambi would love.
Lancôme Hypnôse Doll Lashes, $27.50, available at Lancôme.
Sunday Riley Good Genes Treatment
Loved By: Tanya Burr, Zoella
These YouTubers are known for looking insanely fresh-faced, and we’re officially in on their secret. This treatment-and-mask combo plumps skin and supports circulation, helping nix damage, diminish wrinkles, reduce scarring, even out tone, and brighten. It’s your best bet for a flawless makeup base.
Sunday Riley Good Genes Treatment, $105, available at Sephora.
Charlotte Tilbury Matte Revolution Lipstick
Loved By: Zoella, Ruth Crilly
There’s no denying it: Matte lipsticks are hard to get right. According to the YouTubers, though, Charlotte Tilbury’s is where it’s at, thanks to a non-drying formula and the ability to layer from a sexy stain to a full-on, pigmented pout. Can Charlotte ever do wrong? We think not.
Charlotte Tilbury Matte Revolution Lipstick, $32, available September at Charlotte Tilbury.
NARS Radiant Creamy Concealer
Loved By: Pixiwoo, Tanya Burr
There’s a difference between looking awake and looking like you’re ready to take on the world, and this concealer achieves the latter. Though we — and, apparently, Burr and the ladies of Pixiwoo — are pretty sure this stuff is infused with magic, it more likely has something to do with its light-diffusing technology and hydrating benefits.
NARS Radiant Creamy Concealer, $29, available at Nordstrom.
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Obsessive Compulsive Cosmetics Lip Tar
Loved By: Michelle Phan, Pixiwoo, Bunny Meyer
If you don’t know by now, there’s so much to love about OCC Lip Tar: moisturizing essential oils, pigmentation that’s out of this world, and — best of all — the ability to blend shades together seamlessly, as if you’re using tubes of acrylic paint rather than lip color. It’s no wonder YouTube’s most notorious makeup artists can’t get enough.
Obsessive Compulsive Cosmetics Lip Tar Matte, $14.40, available at Obsessive Compulsive Cosmetics.
Lush Cosmetics Bath Bombs
Loved By: Louise Pentland, Bunny Meyer, Tanya Burr, Zoella
Sometimes, beauty isn’t so much about fixing yourself up, but rather, about taking it all off and relaxing. Nothing’s more conducive to a tranquil state of mind than a killer bath, which Lush makes insanely easy. Need a seaweed-and-sea-salt soak to soothe aching muscles? Try the Big Blue bath bomb. Feeling romantic? Drop in a Sex Bomb, which is filled to the brim with fragrant roses.
Lush Pink Bath Bomb, $4.95, available at Lush.
Anastasia Beverly Hills Brow Powder
Loved By: Michelle Phan, Lisa Eldridge
Whether you’re looking for the perfect natural brows or trying out edgy ombré arches — like our own Phillip Picardi did! — Anastasia’s Brow Powder Duo makes getting the look easy as pie. Use an angled brush to blend the shades, use them separately, or fade from light to dark. Your brow game is about to be strong.
Anastasia Beverly Hills Brow Powder Duo, $23, available at Sephora.
Yves Saint Laurent Le Teint Touche Éclat Illuminating Foundation
Loved By: Kandee Johnson, Lisa Eldridge
The key to cover-up is, well, not covering yourself up. Johnson and Eldridge are obsessed with this foundation because it’s sheer enough that you don’t look like you’re wearing a mask, but oh-so-illuminating, providing a your-skin-but-better look. Best of all, it feels weightless, and even packs a kick of SPF.
Yves Saint Laurent Le Teint Touche Eclat Foundation Illuminating Foundation, $57, available at Yves Saint Laurent.
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Rimmel Wake Me Up Concealer
Loved By: Zoella, Tanya Burr
If you think drugstore brands aren’t capable of dishing out superior products, we dare you to give this concealer a go. Thanks to peptides and a vitamin-moisturizing complex, Rimmel’s superstar doesn’t just mask fatigue, it actually helps your tired appearance disappear. Feel free to also dot this multitasker on blemishes — who doesn’t love a two-for-one?
Rimmel Wake Me Up Concealer, $4.99, available at Kmart.
MAC Lip Pencil
Loved By: Pixiwoo, Kandee Johnson
Ladies and gentlemen, lipliner is no longer just a ’90s staple. MAC has helped propel this product into the future with its formula’s creamy pigmentation and wide array of shades. Your mother’s stiff, skipping liner this is not.
MAC Lip Pencil in Burgundy, $16, available at Nordstrom.
Tarte Lights, Camera, Flashes Mascara
Loved By: Michelle Phan, Zoella
Sick of mascara that not only flakes off, but dries out your lashes, too? Look no further. This tube is filled with a long-wearing, vitamin-infused formula that keeps lashes soft and black from coffee to cocktails. Plus, the double-sided brush boasts major benefits: One side volumizes while the other lengthens, all in just a few, clump-free strokes.
Tarte Lights, Camera, Flashes Statement Mascara, $23, available at Tarte.
