Why Selena Gomez is Perfect as Pantene’s New Ambassador
Selena announced her new campaign with Pantene on social media (Photo: Instagram)
Selena Gomez is the new celebrity ambassador for Pantene, and I think the collaboration is a match made in heaven. As a teenager, all my friends and I used the brand’s shampoo regularly with the hopes of obtaining “Pantene hair” — that shiny, voluminous hair the stunning girls in the commercial had. I can only imagine that 22-year-old singer/actress Selena Gomez will cause legions of girls to shampoo with Pantene in an attempt to score her thick, glossy strands.
“I’ve always loved using Pantene, so it’s a dream come true to be the brand’s newest ambassador,” says Gomez in a press statement. “Not only because Pantene stands for strong, healthy hair but also because it encourages women to be their best selves. My style is constantly evolving and I love to take risks, so I’m always changing my hair style. I rely on Pantene to keep my hair strong and healthy so I can take on each day with confidence.”
Selena Gomez gives women serious hair envy. (Photo: Instagram)
In addition to her stunning face and adorable personality, I’m psyched to see Gomez show off a variety of looks in the brand’s new “Strong Is Beautiful” campaign in August. She’ll on TV, in print, social media, and in-store displays.
“Pantene has always celebrated beautiful hair and strong women,” says Jodi Allen, vice president of hair care & color for North America at Procter & Gamble. “I am proud that Selena Gomez is the newest member of the Pantene family. Her talents go beyond being an actress and singer. She is a modern beauty with amazing hair and is a true inspiration.”
To get an inside look at her new shoot, check out the video below.
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Selena Gomez Shares Her Elaborate Beauty Routine
