Women Are Posting Pictures of Their 'Belly Jelly'

In a society filled with endless shaming trends, we need all the body-positive encouragement we can get. Recent challenges like the thigh gap, ab crack, bikini bridge, and hip dent tell women that their bodies aren’t good enough if they don’t subscribe to bizarre standards of thinness. Luckily, for every shaming trend, another body-positive trend emerges to push back.

The latest movement is #BellyJelly, which is exactly what it sounds like. The trend was started by an organization called Movemeant, which aims to help middle school girls feel comfortable with their bodies. “We all have it. She does. You do. So own it,” says an ad released by Movemeant. “When you own your belly jelly, you expose your grit. Your strength. Who you are.”

We love the trend for normalizing bellies and pointing out that even people with “gym bodies” have them.

Society is beginning to accept curvy bodies, but this has been mostly limited to hourglass shapes with tiny waists, and the #BellyJelly trend is filling a hole in the body positive movement.

#BellyJelly follows a series of body positive trends that have emerged to lift women up, including #MermaidThighs, which fights against the shaming thigh gap trend.

#TigerStripes encouraged women to be proud of their stretch marks.

And #Fatkini helped showed women that bikinis aren’t just for thin women.

We’re glad to see a trend that embraces belly rolls for a change. Everybody has them.

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