YB Loves: The Balm That Gives 100% to Women’s Empowerment

Each day the editors of Yahoo Beauty are sharing one noteworthy product we feel should be on your radar. From the latest and greatest items that land on our desks to indie products with a cool backstory to the old standbys that have earned a permanent place on our vanities, trust us: you’ll want to check them out.

Many brands will try to convince you that buying a product where 10% of proceeds go to charity will make you feel great, but hello, it’s only 10%, and last time I checked charity wasn’t about self-benefit. That’s why I’m so excited about L’Occitane’s new apricot-scented Ultra-Soft Balm ($6), with 100% of the proceeds benefiting NGOs supporting women’s entrepreneurship in Burkina Faso, Africa. It’s rare that a product donates 100% of its proceeds to a worthy cause, after all. Every International Women’s Day, L’Occitane releases a limited-edition product to support and honor the occasion. This year, the product is a compact and clear multipurpose formula—you can use it for lips, skin, and hair—that you can use whenever you’re in need of a quick fix. The ingredients are simple and straightforward: it’s made of mostly shea butter, beeswax, sunflower seed oil, and apricot fragrance.

The best part? It’s innocuously colorless, so your bro-iest of dudes will have no complaints using it, too. Women’s empowerment benefits everyone—the studies are clear on that.

Related:

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12 Beauty Brands That Give Back In A Big Way

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