20 Unexpected Hello Kitty Collabs That Celebrate the Beloved Character’s 50th Anniversary
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Hello Kitty is no stranger to a brand collab. Between Nike, Baggu, Pottery Barn and Coverse, the top names in fashion and design have partnered with Sanrio and the famous white cat (who’s apparently not actually a cat, according to the creators) for years. And with the beloved character turning 50 this year, the Hello Kitty clothing, accessories, beauty and home goods have been both coming in hot and flying off the shelves.
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Brought to life by Yuko Shimizu in 1974, Hello Kitty (whose real name is actually Kitty White) is a fictional character owned by Japanese entertainment company Sanrio. She’s been the star of numerous animated series, films, comics and video games throughout the decades, and her appeal and fandom has only seemed to grow over time.
As both the company and the world celebrate Hello Kitty’s birthday, brands like Forever 21, Crocs, Champion, OPI and Adidas have been creating exclusive 50th anniversary collectibles. Here are the 20 products and capsules still available to shop before they sell out completely (many are close).
The 20 Best Hello Kitty 50th Anniversary Brand Collaborations
1. Chopova Lowena x Hello Kitty
The Nordstrom-exclusive collection is a maximalist’s dream and only has a few pieces left in stock.
Chopova Lowena x Sanrio Hello Kitty Charm Chain Necklace
2. Forever 21 x Hello Kitty
Forever 21 has partnered with Hello Kitty on hundreds of styles throughout the years, but the newly launched 50th anniversary collection is the most elevated to date. Shop our must-haves from the freshly dropped Forever 21 collection here.
Forever 21 Hello Kitty Bow Ballet Flats
3. Lip Smackers x Hello Kitty
Filled with a variety of makeup kits, lip balm sets, glosses and party packs, the Lip Smackers x Hello Kitty collaboration is a heaping dose of nostalgia.
Lip Smackers Hello Kitty Makeup Tote
4. Claire’s x Hello Kitty
Speaking of nostalgia, the Claire’s-exclusive 50th Anniversary collection is peak throwback energy. Shop a variety of jewelry, bags, accessories, school supplies and stationary.
Hello Kitty 50th Anniversary Claire's Exclusive Tumbler
5. MVMT x Hello Kitty
American watchmaker MVMT teamed with Hello Kitty on a special-edition version of the popular Coronada silhouette.
MVMT x Hello Kitty Coronada Ceramic Bracelet Watch
6. Champion x Hello Kitty
Champion’s 50th Anniversary collection is available exclusively at Nordstrom and includes two T-shirts, two hoodies and one crew neck sweatshirt, ranging in price from $50 to $120.
Champion x Sanrio Hello Kitty 50th Anniversary Fleece Sweatshirt
7. Wet Brush x Hello Kitty
The fan-favorite hairbrush got a 50th Anniversary makeover.
Wet Brush Hello Kitty 50th Anniversary Original Detangler Hair Brush
8. Razer x Hello Kitty
Tech gear company Razer gets playful with Hello Kitty-themed electronics and gaming accessories, like bluetooth headsets, gaming chairs and keyboards.
Razer Enki X Hello Kitty and Friends Edition
9. Crocs x Hello Kitty
Crocs is known for its super exclusive (and often unexpected) brand collaborations. This one features two pairs of shoes and a collection of Jibbitz. There are only a few sizes left on Crocs.com, but e-tailer Ssense has some extra sizes available in both the Siren Heels and White Hello Kitty Classic Clogs.
Crocs White & Blue Hello Kitty Siren Heels
$65 $100 35% off
10. Sonix x Hello Kitty
Sonix’s 50th Anniversary collection features accessories and gadgets for your electronics, including phone cases, Airpods Max covers and magnetic chargers.
Sonix x Sanrio Hello Kitty 50th Anniversary iPhone Case
11. Chet Lo x Hello Kitty
Act fast before the last few sizes of this Nordstrom-exclusive designer collection sell out.
Chet Lo x Sanrio Hello Kitty Spike Short Sleeve Crop Sweater
12. Little Words Project x Hello Kitty
In celebration of Hello Kitty’s anniversary, you can customize your own bracelet adorned with Hello Kitty, Keroppi, My Melody, Cinnamoroll or Kuromi beads.
Little Words Project Custom Hello Kitty and Friends Bracelet
13. Cafe Forgot x Hello Kitty
As you can tell, the 50th Anniversary has brought numerous Nordstrom-exclusive clothing collections. New York-based brand Cafe Forgot is the pick for loungewear essentials.
Cafe Forgot x Sanrio Hello Kitty Graphic T-Shirt
14. Aprés x Hello Kitty
Everything you need for at-home Gel-X manicures: polish, curing lights and nail tips. You can buy them individually or as a set.
Hello Kitty x Apres Gel-X Nail Extension Kit
15. Igloo x Hello Kitty
Igloo has a full collection of Hello Kitty merch, but the 7-Quart Cooler and 16-Ounce Can are the two limited-edition products made exclusively for the 50th Anniversary.
Hello Kitty 50th Anniversary Little Playmate 7 Qt Cooler
16. Kitsch x Hello Kitty
Shop the hair and sleep accessories separately or save 10 percent on the full Collector’s Bundle.
Hello Kitty x Kitsch Collector's Bundle
17. Adidas x Hello Kitty
The Adidas Sambae Hello Kitty Sneakers are fully sold out at Adidas.com, but Farfetch still has pairs in stock. Plus, check out the newly launched pair of Hello Kitty Stan Smith Mules, available in both black and pink.
Adidas Sambae Hello Kitty Sneakers
18. OPI x Hello Kitty
Most polishes and press-ons from the collection are available at OPI.com, but a few are Ulta exclusives, available to shop at Ulta.com.
OPI Hello Kitty 50th Anniversary Super Sweet Xpress/on Nail Art
19. Moon x Hello Kitty
Moon’s limited-edition electric toothbrush has its five custom brushing modes and includes a travel-ready carry case.
Moon x Hello Kitty Electric Toothbrush
20. Bershka x Hello Kitty
A playful collection of ’90s-inspired bags, shoes, clothing and accessories.
Bershka Hello Kitty Mania Bag
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