3Point0 Labs Signs Latinx Production House Eclectic Media
EXCLUSIVE: Marquel Martin’s management firm, 3Point0 Labs, has signed Latinx production company Eclectic Media.
Nicole Pritchett and Maria Betania Fernandez run Eclectic, which has offices in L.A. and Miami and is focused on stories that “transcend borders, connect cultures” and start debate.
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They bill Eclectic as a “bilingual” production company, with Pritchett known as a producer on the likes of Netflix’s Cocaine Cowboys: The Kings of Miami and Argentina native Fernandez working on content for broadcasters, streamers and brands in the U.S. and Latin America.
Eclectic has worked on music videos and productions for the likes of Sting, Steve Aoki, Anya Taylor Joy, Rick Ross, Elena Rose, Giselle Bundchen, Amazon Music, Vogue, Aveda, VANS and John Leguizamo, the latter of whom worked with Pritchett on upcoming PBS docu-series American Historia.
For 3Point0 Labs, the signing is the latest in a spate that also includes another Latinx content maker, Luz Films, whose execs Sergio Lira and Lynette Coll will help Eclectic with brand partnerships and creative efforts.
Along with Cocaine Cowboys, which she produced, Prichett is known for working on docs such as Hulu’s God Forbid: The Sex Scandal That Brought Down a Dynasty, Discovery+’s Trump and the Capitol Riots feature Unprecedented, A&E’s Macho Man Randy Savage and HBO’s 537 Votes. She recently served as showrunner on American Historia, the three-part docu-series for PBS that actor Leguizamo is hosting.
Fernandez has produced content for the likes of MSNBC, Discovery+, Amazon, Spotify, Sony Music, Warner Music and Netflix, and brands such as Tommy Hilfiger, LOFT, Adidas and Vogue. She also has vast experience in the music industry, working with artists like Becky G, T-Pain, Daddy Yankee, Wisin, Rauw Alejandro and Karol G.
“Our collective expertise spans languages, cultures, and genres, and our bilingual capabilities enable us to craft stories that are both culturally authentic and universally appealing,” said Fernandez.
“We are thrilled to partner with Eclectic Media on this exciting journey to not only help brands tell their story through culturally relevant campaigns but also to bring an impressive slate of compelling film and TV projects to life,” added Andrew Cutrow, Chief Business Officer and Head of Entertainment at 3point0 Labs. “Eclectic Media’s exceptional work and dedication to giving a voice to underrepresented artists aligns perfectly with our passion for storytelling, creating a vibrant mosaic of shared experiences.”
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