‘Agatha All Along’ Episode 7 Bewitches 4.2M Views After Just A Day Of Streaming

Agatha All Along is still bewitching audiences ahead of the finale next week.

Disney says that Episode 7, which was directed by showrunner Jac Schaeffer, drove 4.2M views globally after just one day of streaming, up 35% from the premiere episode’s performance. Disney, like Netflix, defines views as total stream time divided by runtime.

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No data was made available for the premiere episode’s one-day performance. Instead, Disney did reveal that the first episode managed about 9.3M views in 7 days.

Any information is better than none at all, and it’s usually a sign that Disney feels confident about a series’ performance if the company is willing to release viewership numbers, especially later in the season.

Agatha All Along ends next week with two episodes Wednesday night, so it’s a fairly positive indicator if Episode 7 is up that significantly. The series has also broken through on the Nielsen streaming charts, though data is only available for the first two weeks so far, at which point three episodes were available.

According to Nielsen, viewership actually went down in the second week, with 365M minutes viewed after cracking 400M the week prior. This makes sense though, since there were two episodes released in the series’ premiere week. Episodes have been less than an hour, as well, putting the series at a clear disadvantage when it comes to overall viewing time.

In addition to being inconsistent with the measurement period it chooses to report, the streamer also doesn’t report viewership for every series, which makes it difficult to compare this performance to anything else. Disney released five-day tallies for The Acolyte and Ahsoka, while Percy Jackson and the Olympians got a six-day report.

Last October, the company said that Loki Season 2 had racked up 10.9M views in its first three days on the platform, but Loki has remained one of the streamer’s strongest performing live-action Marvel series to date.

Disney never released data for Agatha’s predecessor WandaVision, though that series was also quite popular and did break onto the Nielsen streaming charts.

In Agatha All Along, the infamous Agatha Harkness finds herself down and out of power after the suspicious goth Teen helps break her free from a distorted spell. Her interest is piqued when he begs her to take him on the legendary Witches’ Road, a magical gauntlet of trials that, if survived, rewards a witch with what they’re missing. Together, Agatha and this mysterious Teen pull together a desperate coven and set off down, down, down The Road.

WandaVision head writer Schaeffer serves as showrunner and directs the first two episodes, in addition to the latest episode.

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