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Entertainment Weekly

'The Biggest Loser' gains viewers, but so do Fox toons

Lynette Rice
Updated
'The Biggest Loser' gains viewers, but so do Fox toons

The kids are alright (for ratings) on The Biggest Loser: The addition of three youths to the NBC competition show gave it double-digit increase in the key adult demographic on Sunday, according to early results from Nielsen.

The two-hour premiere of Loser averaged a 2.9 rating/7 share, up 21% from last year’s winter premiere (2.4/6 on 1/3/12). It lured 6.9 million viewers.

Fox still won the night in the key demo (5.6/14) and viewers (13.6 million), thanks to an overrun of the Redskins-Seahawks game. In fact, Fox expects Sunday to be its highest-rated night of the season among 18-49 and 18-34. As a result, all of Fox’s animated comedies saw double-digit upticks in their ratings. The Simpsons earned a 4.4/11, up 29% from its last original, while Bob Burgers earned a 3.1/8, Family Guy, a 3.5/8, and American Dad, a 2.8/7.

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Buoyed by the Loser premiere, NBC was second for the night in the demo (2.2/6). ABC was third (1.8/5), with Once Upon A Time earning a 3.1/8, followed by Revenge (2.3/5), and special runs of Happy Endings (1.0/3) and Don’t Trust the B—- in Apt. 23 (.9/2).

CBS was fourth (1.7/4) with 60 Minutes earning a 1.4/4, followed by a repeat of Person of Interest, an original of The Good Wife (1.8/4) and an original of The Mentalist (2.1/6).

 

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