āNever in a million years did we imagine that you all would come out this strong,ā Coogler wrote in a letter tweeted by Marvel on Tuesday. āIt still humbles me to think that people care enough to spend their money and time watching our film.ā
The film has also been lauded for its celebration and representation of black culture. As The New York Times notes, itās one of the first films in a long time that is centered on black people who have a lot of agency and arenāt fixated on āblack pain, and black suffering, and black poverty.ā
You can read Cooglerās full letter below:
I am struggling to find the words to express my gratitude at this moment, but I will try.
Filmmaking is a team sport. And our team was made up [of] amazing people from all over the world who believed in this story. Deep down we all hoped that people would come to see a film about a fictional country on the continent of Africa, made up of a cast of people of African descent.
Never in a million years did we imagine that you all would come out this strong. It still humbles me to think that people care enough to spend their money and time watching our film- But to see people of all backgrounds wearing clothing that celebrates their heritage, taking pictures next to our posters with their friends and family, and sometimes dancing in the lobbies of theatersā often moved me and my wife to tears.
For the people who bought out theaters, who posted on social about how lit the film would be, bragged about our awesome cast, picked out outfits to wear, and who stood in line in theaters all over the worldā all before seeing the filmā¦
To the press who wrote about the film for folks who hadnāt yet seen it, and encouraged audiences to come outā¦
And to the young ones, who came out with their parents, with their mentors, and with their friendsā¦
Thank you for giving our team of filmmakers the greatest gift: The opportunity to share this film, that we poured our hearts and souls into, with you.