‘The Apprentice’ Promo Banner Buzzes Donald Trump Rally, Among Other Efforts To Get 45 To Watch Film
EXCLUSIVE: The cease-and-desist letter sent by Donald Trump’s campaign to the makers of The Apprentice might have cooled distributor interest in the former president’s coming-of-age tale, but now all bets are off. The filmmakers and distributor Briarcliff Entertainment are pulling out the stops to create awareness for the film — and goad Trump to see it — when it opens Friday on 1,740 screens in 50 states both red and blue.
In a stunt-y maneuver Wednesday, they hired a plane to fly a banner over the crowd at Reading, PA, right before a Trump rally. This was done prior to the former president taking the stage and whipping his faithful into a frenzy, because of air traffic restrictions.
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Ali Abbasi, who directed Sebastian Stan as Trump, Jeremy Strong as his mentor Roy Cohn and Maria Bakalova as Ivana Trump, has also made a standing offer to screen The Apprentice for Trump, though it is not exactly a spoiler alert to imagine this lacerating depiction will keep the movie off Trump’s to-do list. But hey, when you’ve got a movie that only recently firmed up its release plans in the heat of an incendiary presidential election campaign, you gotta try.
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