‘Avengers: Endgame’ Trailer Smashes 24-Hour Video Views Record
With the Marvel fandom’s anticipation leading up to “Avengers: Endgame,” it’s no surprise that the trailer drop set a new record for most views in its first 24 hours.
The “Avengers: Endgame” trailer was viewed 289 million times in its first 24 hours, after it was released around 5 a.m. PT Friday, according to Marvel Studios. That blasted past the previous record of 230 million views, set a little over a year ago by the studio’s “Avengers: Infinity War.” Behind that was Disney’s “The Lion King” teaser, which racked up 224.6 million views.
The views for the “Avengers: Endgame” trailer were tabulated across multiple platforms, including YouTube, Facebook and Twitter.
“Avengers: Endgame” is set to hit theaters April 26, 2019.
Marvel announced the record on social media Saturday, extending thanks to “the greatest fans in the world”:
To the greatest fans in the world, thank you for being there from the beginning til the endgame and making Marvel Studios’ #AvengersEndgame the most viewed trailer in history with 289M views in 24 hours! pic.twitter.com/Fe0MA2Gfqy
— Marvel Entertainment (@Marvel) December 8, 2018
“That is a staggering amount of views. It shows just how high the anticipation was for this trailer and is for this film. Audiences are clearly desperate to see what happens next after Thanos wiped out half the universe,” Marvel said in a press release.
In addition, according to Marvel, Twitter conversation surrounding the trailer — with 549,000 mentions — also set a 24-hour volume record, beating out previous record holder “Avengers: Infinity War” (389,000) and “Black Panther” (349,000).
Related stories
'Avengers 4' Trailer Finally Arrives
Marvel Studios Developing 'Shang-Chi' Movie With Dave Callaham Writing
Marvel Studios Chief Kevin Feige Reflects on Stan Lee's Legacy, Teases Lingering Cameos
Subscribe to Variety Newsletters and Email Alerts!
