‘Beetlejuice Beetlejuice’ Heads For 2nd-Best Second Weekend In September With $44M+ – Box Office Preview

Anthony D'Alessandro
·3 min read
2

Hurricane Francine in Louisiana won’t scare off Beetlejuice Beetlejuice as the Tim Burton directed Warner Bros. sequel is expected to ease -60% in its second weekend making it the second best second frame for September with around $44M. If that projection holds, it will rank behind New Line’s record September second weekend for It ($60.1M).

Beetlejuice Beetlejuice notched the second-best Tuesday in September behind 2017’s It’s $11.4M with $9M and a running $126.1M domestic cume. For anyone keeping track of Burton’s highest grossing movies stateside, it’s Alice in Wonderland ($334.1M) then Batman ($251M). Currently, Beetlejuice Beetlejuice is pacing 12% behind It over five days, that pic ending its initial run at $327.4M (lifetime is $328.8M).

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Meanwhile, Hurricane Francine weakened to a tropical storm last night, per CNN, and pushed into the Louisiana inland. We heard there were about 20 theaters that shuttered yesterday from the New Orleans suburbs to Baton Rouge. They’re expected to reopen today.

Facing off against the Michael Keaton, Jenna Ortega, Winona Ryder, and Catherine O’Hara ensemble is Blumhouse/Universal’s $15M Speak No Evil in which James McAvoy plays a kooky guy with his offbeat family, including his mute son, who hosts an all-too innocence American couple Louise and Ben Dalton (played by Mackenzie Davis and Scoot McNairy) and their 11-year-old daughter Agnes (Alix West Lefler). Bad things happen. The pic is a fun, smart genre movie from James Watkins and it’s based on the 2022 Danish horror feature G?sterne, written by Christian Tafdrup and Mads Tafdrup. Critics really like it at 89% fresh. Hopefully, it crosses over to the general public. Currently, it’s expected to do around $10M in 3,200 locations.

Then Lionsgate has the Dave Baustista action comedy The Killer’s Game at 2,500 locations in which he plays a hitman who is diagnosed with a terminal illness. He decides to take matters into his own hands — by taking a hit out on himself. But when the very hitmen he hired also targets his ex-girlfriend (Sofia Boutella), he must fend off an army of assassin colleagues and win back the love of his life before it’s too late. Despite some good word of mouth we’ve heard from the handful of critics who caught it, the J.J. Perry directed, Simon Kinberg co-written feature is only suppose to do $5M. The Killer’s Game is the first of five movies that Lionsgate is releasing before the end of 2024. The pic is a co-production between Lionsgate, Mad Chance & Endurance Media production, in association with Dogbone Entertainment, K.Jam Media and Lipsync.

There’s also the Justin Folk directed comedy documentary, Am I Racist? which follows right wing political commentator Matt Walsh as he engages in undercover social experiments as he assesses diversity and inclusion practices. Pic is produced by The Daily Wire with SDG Releasing. SDG Releasing is the exclusive home entertainment output provider for The Daily Wire on a five-year alliance. Am I Racist? is booked at 1,500 locations and should post in the single digits.

Amazon MGM Studios has their $15M Sundance acquisition My Old Ass starring Aubrey Plaza and directed and written by Megan Park. The movie is booked in seven locations across New York, Los Angeles, and Austin. Forty-three reviews on Rotten Tomatoes are at 93% fresh.

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