This Is Your Best Chance Ever to Score a Crazy-Collectible Rolex Daytona

The Rolex Cosmograph Daytona has become an almost mythic watch. Sure, it's a real timepiece, existing out here in the same world as you and me. But the allure around it-thanks in large part to the legendary Paul Newman Daytona, which fetched $17.8 million at auction in 2018-has transformed the cool-as-hell chronograph into an object of fascination and aspiration. Watch fans are exceedingly well aware of this, which is why Daytonas have a habit of disappearing into personal collections at lightning speed (and for princely sums).

So when you hear that Bob's Watches, one of the leading purveyors of vintage Rolexes, has teamed up with Sotheby's on an auction of 13 watches from the Daytona lineage, understand that this is major. It's an Event with a capital "E." And it's one you should be paying attention to, even if it's just to drool over how good these things look.

"We’re honored to partner with Sotheby's and offer these incredible timepieces to consumers worldwide," Paul Altieri, CEO of Bob's Watches, said in a statement. "The Daytona is synonymous with the rich history of Rolex, and I'm humbled to have been asked by Sotheby's to be a part of this first-time Daytona auction."

Here's a look at everything in the auction, which runs until May 30. Whether you're looking to bid or just gaze at some great timepieces, you won't be disappointed. And if you're feeling extremely generous? Well, just remember that Father's Day is right around the corner.