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The Best ‘Yellowstone’ Merch and Collabs, from Ariat to Free People

Jonathan Zavaleta

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After a long two-year wait, Yellowstone is back. The second part of the fifth and possibly final season is airing weekly on the Paramount Network, and while Kevin Costner is not returning, the show’s impeccable Western-tinged style certainly is.

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Of course, fans know that Yellowstone isn’t just a show but a cinematic universe, with spin-offs like 1883 and 1923. Likewise, Yellowstone is a universe of merch, with collaborations ranging from Ariat to Kendra Scott.

The show’s on-screen style is heavy on rugged, Americana-inspired looks replete with plenty of denim and western work boots. Even if your style skews more metropolitan than Montana, there’s plenty of worthwhile merch from the Yellowstone universe, ranging from boots and jewelry to coffee and sunglasses.

Whether you’re looking for merch for your next watch party or you need a gift for the Yellowstone fan in your life, read on for our favorite pieces of Yellowstone merch.

The Best 'Yellowstone' Merch and Collabs, from Ariat to Free People
The Best 'Yellowstone' Merch and Collabs, from Ariat to Free People

Yellowstone Hometown Denim Jacket

$149.95

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This unisex style comes from the Yellowstone x Ariat collaboration, designed by Johnetta Boone. The 100% cotton denim has a light wash for an authentic, lived-in look.


The Best 'Yellowstone' Merch and Collabs, from Ariat to Free People
The Best 'Yellowstone' Merch and Collabs, from Ariat to Free People

Free People x Yellowstone Dutton Tee

$58.00

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This women’s t-shirt from Free People features a retro cowboy print with “Dutton Ranch” in rope lettering, and the shirt features western-inspired details like western yokes on the front and a Y-shaped stitch design on the back.


The Best 'Yellowstone' Merch and Collabs, from Ariat to Free People
The Best 'Yellowstone' Merch and Collabs, from Ariat to Free People

Free Rein American Dirt Coffee

$15.99

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Free Rein is a coffee company founded by Yellowstone star Cole Hauser, with proceeds benefiting veterans, nurses, and teachers. American Dirt is the brand’s dark roast and it’s available ground or whole bean.


The Best 'Yellowstone' Merch and Collabs, from Ariat to Free People
The Best 'Yellowstone' Merch and Collabs, from Ariat to Free People

Yellow Rose by Kendra Scott x Yellowstone Dutton Pendant Necklace

$98.00

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This necklace is availble in ivory mother-of-pearl with a gold chain or turqouiose on a silver chain, and each purchase from the collection benefits Nest’s Women of the West foundation to support female artisans.


The Best 'Yellowstone' Merch and Collabs, from Ariat to Free People
The Best 'Yellowstone' Merch and Collabs, from Ariat to Free People

Yellowstone x DIFF Eyewear Rip Wheeler Sunglasses

$109.00

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These sunglasses, inspired by the squared-off shades worn by Cole Hauser’s Rip Wheeler, feature subtle Yellowstone branding. As a bonus, the glasses come with a branded bandana.


The Best 'Yellowstone' Merch and Collabs, from Ariat to Free People
The Best 'Yellowstone' Merch and Collabs, from Ariat to Free People

Flint and Tinder Quilted Waxed Shirt Jacket

$288.00

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Though not part of an official collab, many of Huckberry’s offerings would look right at home on the Dutton ranch, particularly this quilted jacket from Flint and Tinder.


The Best 'Yellowstone' Merch and Collabs, from Ariat to Free People
The Best 'Yellowstone' Merch and Collabs, from Ariat to Free People

Yellowstone Take 'Em To The Train Station White Mug

$15.95

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This officially licensed mug is a great place to pour your Free Reign coffee. It features a “take ’em to the train station” design on one side and the Yellowstone “Y” emblem on the other. It’s available in 11 or 15 ounce sizes.


The Best 'Yellowstone' Merch and Collabs, from Ariat to Free People
The Best 'Yellowstone' Merch and Collabs, from Ariat to Free People

Yellowstone Midnight Fair Quilted Shirt Jacket

$119.95

Buy Now

This quilted shirt jacket features lightweight insulation that’s ideal for the transitional season, and it features two large patch pockets and a subtle plaid design.


The Best 'Yellowstone' Merch and Collabs, from Ariat to Free People
The Best 'Yellowstone' Merch and Collabs, from Ariat to Free People

Free People x Yellowstone We Hoodie

$148.00

Buy Now

This oversized sweatshirt from Free People’s Yellowstone collab running horses on the front and a subtle “Dutton Ranch” print on the shoulder.


The Best 'Yellowstone' Merch and Collabs, from Ariat to Free People
The Best 'Yellowstone' Merch and Collabs, from Ariat to Free People

Yellowstone Rip Wheeler Black Denim Jacket

$99.00

Buy Now

This jacket is based on the one worn by Rip Wheeler. Cut from 100% cotton denim, it features plenty of pockets and the “Y” Yellowstone emblem.


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