Billie Eilish Partners With Google Maps to Direct Fans to Sustainable Options During Upcoming Tour
Billie Eilish is further distinguishing herself as one of the most environmentally forward thinking artists in music through a new partnership with Google Maps.
As part of Eilish’s Hit Me Hard and Soft tour, which launches Sept. 29 in Quebec City, fans can use Google Maps to find eco-friendly transportation and plant-based food options in many of the places the 43-city world tour is hitting.
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Through Maps, Eilish will offer tips for fans looking for sustainable travel options like fuel efficient routes, walking, bike-sharing and public transportation. In each city, Google Maps will offer a walking or public transit route if it’s as convenient and fast as driving in each tour stop city.
Eilish will also offer recommendations on where fans can grab a plant-based meal in Atlanta, Baltimore, Chicago, Detroit, Los Angeles, Minneapolis, Nashville, New York, Philadelphia and Washington, D.C. Fans can simply search for one of these tour cities in Maps and scroll down to find Eilish’s picks.
“I am so excited to see you all at my shows over the coming months, and for us to work together in reducing our collective footprint when it comes to transportation and what we eat,” Eilish says in a statement. “Every action matters, no matter how big or small, and together we can truly begin to heal our beautiful planet. Thanks to Google Maps, everyone will have easy access to resources that will help you make great sustainable choices when you come to my shows. Thank you for caring. See you soon!”
In an interview with Billboard earlier this year, Eilish and her mom Maggie Baird, the founder of Support + Feed, which encourages access to plant-based foods, spoke about incorporating sustainability measures into Eilish’s career.
“It’s a never-ending f–king fight,” Eilish said. “As we all know, it’s pretty impossible to force someone to care. All you can do is express and explain your beliefs, but a lot of people don’t really understand the severity of the climate [crisis]. And if they do, they’re like, ‘Well, what’s the point? We’re all going to die anyway.’ Believe me, I feel that way too. But ‘what’s the point’ goes both ways: ‘What’s the point? I can do whatever I want. We’re all going to die anyway.’ Or, ‘What’s the point? I might as well do the right thing while I’m here.’ That’s my view.”
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