Blake Lively Romance Drama ‘It Ends With Us’ First Day Presales Outpace ‘Where The Crawdads Sing’
EXCLUSIVE: Tickets for Wayfarer Studios and Columbia Pictures’ It Ends With Us went on sale last Wednesday with presales outstripping that of Sony’s summer 2022 sleeper romance title Where the Crawdads Sing by nearly 4x in its first day. It Ends With Us opens on Aug. 9.
The news follows in the wake of the movie’s first trailer dropping earlier this year to a massive 128.1M views in its first 24-hours, the biggest female event trailer launch post Covid.
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Part of the drive here is the fact that It Ends With Us is the highest-selling novel of author Colleen Hoover.
Back in the summer of 2022, Sony worked wonders in turning Where the Crawdads Sing into a destination for female moviegoers. The pic opened to $17.2M and did a great 5.2 multiple for a final domestic gross of $90.2M. The 3000 Pictures production cleared a net profit of $74M-plus.
The Blake Lively starring and produced, Justin Baldoni directed and starring It Ends With Us, follows Lily, who is overcoming a traumatic childhood to embark on a new life. She has a chance meeting with a neurosurgeon which sparks a connection, but Lily begins to see sides of him that remind her of her parents’ relationship.
It Ends With Us became a “BookTok” cultural phenomenon with over 2 billion views on Hoover’s TikTok hashtag. Hooever is currently the best-selling novelist in the US with over 25 million books sold (at end of 2023). She wrote five of the top ten bestselling print books of any genre in 2022. It Ends With Us was published in 43 foreign languages and was the top selling print book of 2022. It was also on the New York Times Best Sellers List for over 135 weeks by the end of 2023. It’s also the first feature take of a Hoover novel. The author is an EP on the pic.
RELATED: Everything We Know About ‘It Ends With Us’ So Far
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