Broadway Box Office: ‘Death Becomes Her’ Brings in $1M in Previews, ‘Sunset’ Reaches $1.7M

As a number of new Broadway shows gear up for opening and the holiday season, Death Becomes Her, the musical adaptation of the 1992 film, saw a promising early start last week.

The production, starring Jennifer Simard, Megan Hilty and Michelle Williams, brought in $1.07 million in its first week of seven performances, which also included a Halloween tie-in for the supernatural production. The musical is scheduled to open at the Lunt-Fontanne Theatre on Nov. 21.

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Sunset Blvd. continued to build on its momentum, with the Nicole Scherzinger-led revival bringing in $1.72 million. That placed it in third position among the industry’s top-grossing shows for the week, besting Hamilton, and playing to close to 95 percent capacity at the St. James Theatre.

Romeo + Juliet, the other new hot ticket, starring Kit Connor and Rachel Zegler, brought in just over $1 million in its first full week of performances after opening at the Circle in the Square Theatre.

Wicked led the industry grosses, with close to $2.3 million, followed by The Lion King, at $1.9 million, Sunset Blvd., Hamilton with $1.71 million and MJ the Musical with $1.5 million.

Overall, industry grosses took a hit, with cumulative totals down close to 3 percent from the prior week and attendance largely flat, as Broadway productions competed with Halloween festivities last week.

In addition to Death Becomes Her, a number of new productions are also in the midst of previews, including Swept Away, a new musical about four survivors of a shipwreck, which began previews at the Longacre Theatre last week and brought in $357,470 across five performances, playing to 82 percent capacity.

Tammy Faye, a new musical which features a score by Elton John, played six preview performances last week at the Palace Theatre to 64 percent capacity. Both will need to bolster their numbers as they head into their opening nights, on Nov. 19 and Nov. 14, respectively.

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