Broadway Box Office: Nicole Scherzinger and ‘Sunset Boulevard’ Makes a Big Entrance
There was a new top ticket on Broadway last week, as Sunset Boulevard, starring Nicole Scherzinger, began previews.
The musical revival, which has been reimagined by director Jamie Lloyd, only played one performance at the St. James Theatre last week, on Sept. 28, but brought in $304,934 and played to capacity. The show commanded an average ticket price of $187.42, the highest in the industry for the week.
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The production, which has drawn buzz for the blood-soaked image of the Pussycat Dolls star onstage and a live performance shot outside the theater during the course of the show, transferred to Broadway after a run in London. The musical is set to open Oct. 23.
Romeo & Juliet, starring Rachel Zegler and Kit Connor, also began performances last week with the second-highest average ticket price for the week at $178.94. The play, which is also a reimagining of the classic Shakespeare tale, directed by Sam Gold and with music by Jack Antonoff, brought in $441,258 across three performances and played to more than 100 percent capacity at the Circle in the Square Theatre. Opening night is scheduled for Oct. 24.
As the fall season kicks off, other new entrants on Broadway included Left on Tenth, a play by Delia Ephron, starring Julianna Margulies and Peter Gallagher, which brought in $361,709 across four performances at the James Earl Jones Theatre and played to a capacity of 79 percent, with an average ticket price of $107.78.
McNeal, starring Robert Downey Jr. opened at the Lincoln Center’s Vivian Beaumont Theater on Sept. 30, with grosses in the past week likely impacted by comped tickets for reviewers and members of the press. The play still brought in a strong $1.15 million across seven performances and an average ticket price of $150.22.
And while Wicked, The Lion King and Hamilton still led the industry in terms of grosses, The Outsiders and MJ The Musical rounded out the top five.
Cole Escola’s Oh Mary! is also continuing its box office reign, with the play breaking its own record for the seventh time last week, bringing in $1,163,957.00 for the week ending Sept. 29, a little over $2,000 over the prior week’s total. The play had the third-highest average ticket price in the industry with $162.56.
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