Burger King trolls net neutrality in brilliant ad
A few weeks have passed since the Federal Communications Commission voted to repeal net neutrality — and people are still having a hard time understanding what the new legislation means and, more important, how it will affect their everyday lives.
Enter the most unlikely educator of this hot-button issue: Burger King. The fast-food company released an ad explaining net neutrality by using their famous hamburger, the Whopper.
They staged an experiment called “Whopper Neutrality,” where customers can purchase burgers at three tiers: $4.99 for slow Mbps, $12.99 for fast Mbps, and $25.99 for hyperfast Mbps. In case you were wondering, “Mbps” means “megabits per second” for the internet; for Burger King’s skit, “Mbps” means “Making burgers per second.” Very clever, Burger King, very clever.
Obviously, customers became angry when they had to wait for their meals while watching others who paid more chomp away. And that, my friends, is net neutrality. The internet loved the simplified analogy of the complicated issue.
I never thought I’d be posting a Burger King video to educate people about #NetNeutrality but here we are… pic.twitter.com/iMAsJDbph1
— Yung Crypto (@Gramatik) January 24, 2018
HUGE admiration to Burger King for this video on behalf of net neutrality. Same as the huge admiration for their anti-bullying video. I don't know who at Burger King has decided to do this, but they deserve a raise. And customers. https://t.co/UobeP5BBcr
— Robert Elisberg (@relisberg) January 25, 2018
I haven’t enjoyed a Whopper in a while, but certainly enjoyed Burger King’s explanation of the importance of Net Neutrality https://t.co/iNAQD85dvx
— Terry Myerson (@tmyerson) January 25, 2018
Burger King’s video definitely struck a chord with the internet; it hit the No. 2 trending spot on YouTube.
Meanwhile, another food-related trend caused a storm on the internet today. *Warning! This Is Us spoilers ahead!
After two seasons, NBC’s This Is Us is finally revealing how Jack Pearson dies. The big reveal will be Sunday night, after the Super Bowl. This week’s episode, however, provided a clue. The Pearsons’ neighbor George gives the family a Crock-Pot that ultimately starts a house fire. Fans believe this is how Jack meets his fate.
Fans obviously had strong reactions to the reveal, but the episode also had an odd effect: People started throwing away their Crock-Pots. No, really. Some fans, either very upset about the way that Jack dies, or genuinely scared that their Crock-Pot would cause a house fire, chucked their kitchen gadgets in the trash.
My mom just threw our crockpot out #ThisIsUs #SOSIMILAR pic.twitter.com/RmeXQrfog5
— Chelsea Stevens (@ChelseaMS731) January 24, 2018
Just threw my crock pot out the window. #thisisus pic.twitter.com/eLPlHTrm3F
— Meg (@megofboston) January 24, 2018
When you go to remove the crock pot off your wedding registry after last nights #ThisIsUs episode but someone has already bought it for you. pic.twitter.com/ugfDv8o9Fr
— Kara Forbes (@KaraForbes) January 24, 2018
The trend got so bad that Crock-Pot had to release a statement about the safety of their slow cookers. They told the Washington Post that the storyline was fictional and their pots have never caused fires:
“For nearly 50 years with over 100 million Crock-Pots sold, we have never received any consumer complaints similar to the fictional events portrayed in last night’s episode. In fact, the safety and design of our product renders this type of event nearly impossible.”
Hopefully, people will stop tossing their Crock-Pots — although we do wonder if Instant Pot sales have spiked since Tuesday…
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