Chief Keef Collabs With True Religion For Bad Weather Brand Collection
Chief Keef and True Religion have teamed up for a new collection. Released through his Bad Weather brand, the capsule consists of t-shirts, hoodies, denim vests, jeans, and accessories. The collection made its debut on Monday (June 18), with a press statement describing the collaborative effort as allowing “both brands to experiment with a variety of design elements, including co-branded hardware, heavyweight fabrics, vintage dyes, and unique textures.”
The fashion effort is not the first time the Chicago rapper officially linked with the denim brand. However, the magnitude of the moment is not lost on the 28-year-old.
“This collaboration represents a true full circle moment for me,” the “Love Sosa” performer detailed.
“I first partnered with True Religion in 2022, paying homage to the 10-year anniversary of the release of my song, ‘True Religion Fein.’ Now, in just two years’ time, I’ve created my own clothing brand and am partnering again with one that has meant so much to me throughout my career. The Bad Weather x True Religion capsule really reflects the energy between our two brands and I can’t wait to see this collection being worn by all my fans.”
“Chief Keef embodies everything True Religion’s core customer is looking for in the brand, and we are thrilled to officially launch this collaboration,” added Kristen D’Arcy, Chief Marketing Officer, True Religion.
“The marriage of Bad Weather with True Religion is an exciting exploration of new denim treatments, graphic designs, and cutting-edge silhouettes. This is a one-of-a-kind collection and we know both Chief Keef’s hardcore Bad Weather fans and our core True Religion customers will be thrilled.”
Prices for the limited-edition Bad Weather and True Religion collection range from $20 -$79 for accessories and $69 -$259 for tees, jeans, hoodies, and vests, and is available on the official website. Part 2 is set to launch this fall. Take a look at the first drop below.
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