Chloe Bailey Radiates Holiday Spirit in Plush All-white Look as Carter’s First ‘S’Auntie Claus’

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

Chloe Bailey is embracing the holiday season by teaming up with children’s apparel retailer Carter’s as “S’Auntie Claus.” The singer, actress and real-life auntie is giving away gift cards and sharing her favorites from Carter’s house of brands, which includes Carter’s, OshKosh B’gosh, Little Planet and Skip Hop.

More from WWD

• Ariana Grande and Cynthia Erivo Turn Up the Volume in Bespoke Bubblegum Pink Louis Vuitton and Black Christian Dior Dresses for 'Wicked' NYC Premiere

• Princess Charlene Gives the Vest Trend a Quiet Luxury Twist for Red Cross Gift Distribution Alongside Prince Albert II

• Emma Chamberlain Embraces Retro Inspiration for Second Warby Parker Collection

“Becoming an aunt has been an amazing milestone for me. There’s nothing like witnessing the magic of the holiday season through a child’s eyes,” Bailey said. In the campaign images, Bailey embodies the festive spirit, dressed in a monochromatic snow-white ensemble with a plush coat and sleek pumps.

“I’m beyond excited to put on my S’Auntie Claus hat and team up with Carter’s to help all the wonderful aunts out there spoil their little ones. Carter’s has such an amazing selection of gifts that I can’t wait to share with all the children in my life,” Bailey said.

browse chloe bailey's picks at carters.com

Some of Bailey’s picks include the Baby Heart Mohair-Like Sweatshirt, $21; Baby Duck Boot, $14.40, and a Toddler 2-in-1 Puffer Vest made from recycled materials, $34.

Participants can visit carters.com/sauntieclaus to submit their children’s letters to S’Auntie Claus through Nov. 29. Ten winners will be randomly selected to win a $500 Carter’s gift card, with winners being notified on Dec. 3.

Carter’s has collaborated with celebrities in the past, including Hilary Duff, who designed a limited-edition collection for the retailer in 2022. Carter’s, which dates back to 1865, is the largest branded marketer of baby and children’s clothing in the U.S.

Pamela Anderson, Chloe Bailey & More Glamour Women of the Year Awards 2024 Red Carpet Arrivals, London [PHOTOS]

Launch Gallery: Pamela Anderson, Chloe Bailey & More Glamour Women of the Year Awards 2024 Red Carpet Arrivals, London [PHOTOS]

Best of WWD

• Angelina Jolie's Best Fashion Moments Through the Years

• Every Winner in Miss Universe History From the Past 70 Years 

• Celebrating Leonardo DiCaprio's 50th Birthday: His Style Over the Years

Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.