ColourPop to Launch ‘Stranger Things’ Limited-edition Collection With Waffle-flavored Lip Mask and Color-shifting Makeup
ColourPop Cosmetics is starting its spooky-themed collaborations of the Halloween season with limited-edition makeup inspired by “Stranger Things,” launching on Thursday. This six-piece collection includes lip gloss, eye shadow, liquid highlighter and cream blush, all inspired by the Netflix show.
The latest partnership draws inspiration from the debut season of “Stranger Things.”
More from WWD
The collection features a variety of color-shifting products. The Monster chrome liquid eye shadow duo, inspired by the Demogorgon, is designed to be ultra-reflective, shifting color as light hits it. The pH Changing Instant Crush cream blush is designed to transform from a neutral tone to a soft pink as it hits the skin. The Liquid Lite Glow Drops also aim for a super luminous finish, offering users an extra-dimensional highlight effect.
The Chapter One eye shadow palette features 16 shades: the top two rows showcase brighter hues inspired by Hawkins, Ind., while the bottom two rows offer shades of blue and glitter hues inspired by the Upside Down.
Paying homage to Millie Bobby Brown’s character, Eleven, and her love for Eggos, the collection also includes a waffle-scented lip mask made with squalane, shea butter and vitamin E. There is also a trio of shimmering Talk to Me lip glosses. Prices range from $12 to $28.
The complete ColourPop and “Stranger Things” collection will be available for $99. Products launch on colourpop.com on Thursday at 10 a.m. PT and at Ulta Beauty stores on Friday.
ColourPop’s limited-edition collaborations, for which they are well-known, often sell out quickly. Previously, the makeup company has collaborated with franchises like “The Mandalorian,” “Twilight” and Pokémon.
Over the years, “Stranger Things” has released a score of collaborations with brands like Moon Boot, Balmain, Nike, Quiksilver, MAC Cosmetics and more. There has been a “Stranger Things” pop-up store in cities across the U.S., and even abroad in Milan and S?o Paulo, featuring everything from clothing and accessories to decorative items.
Best of WWD
Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
Solve the daily Crossword
