'Demure' TikToker Jools Lebron Says She Can 'Finance the Rest of' Her Gender Transition After Going Viral Online

Lebron encouraged her followers to 'make the videos' after 'TikTok changed my life' when her 'demure' videos went viral

“Demure” TikTok creator Jools Lebron is emotionally sharing how becoming a viral sensation online has changed her life.

In a TikTok posted on Wednesday, Aug. 14, Lebron, who identifies as transgender, encouraged her followers to “make the video” because “TikTok changed my life.”

“Maybe you should make the videos,” she said. “Because one day, I was playing cashier and making videos on my break and now, I’m flying across [the] country to host events.”

Lebron also said that she will be able to “finance the rest of my transition” as a result of her newfound viral fame.

Related: What Does Demure Mean? All About the Buzzword Going Viral on TikTok

In another TikTok posted over the weekend, Lebron cried as she processed how far-reaching her videos have become.

"Everyone's asking me how I feel about what's going on and I'm just so overwhelmed," said Lebron. "Like I feel so grateful ... like I just landed in L.A., and I'm just so overwhelmed. I had so much to do as soon as I got here. But I'm living my f------ dream, bitch."

Lebron first posted a video about “how to be demure at work” on Aug. 2. “You see how I come to work? Very demure,” she said. “I do my makeup, I lay my wig, I do a little braid. I flat iron my hair. . . . Let’s not forget to be demure divas.”

A second video Lebron made about being "demure at work" has over 33 million views on TikTok, as of Aug. 19.

Lebron has since made similar content, sharing how to be demure “when ordering food,” and a clip about “how to respond to drama in a demure way."

Lebron also made sure to give other “demure” creators like Devin Halbal and Selyna Brillare credit for the trend and said in another TikTok that “there have been so many demure divas who have come before me."

Related: Suni Lee Owns Olympic TikTok Trend by Poking Fun at Her Fall During Balance Beam Final

“Demure is just a way of life for the girls, for the dolls like me,” said Lebron. “With that said, I would love to give nothing but admiration, flowers, and respect to all those divas who have been demure this entire time. Who have paved the way for a girl like me to thrive."

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Many people have joined in and shared how they act “mindful” and “demure” in their everyday life. 

Most recently, Olivia Rodrigo joined in on the trend and used Lebron’s sound in a TikTok, where she talked about the demure length of her hair. Lebron saw the video and commented “HELLO!?” in response. 

Actor Penn Badgely also showed off the “mindful” and “demure” way he portrayed Joe Goldberg to commemorate the end of filming of Netflix’s You on Aug. 15. 

Badgley started off the video and said, “See how I show up to work? Very demure, very mindful” — all while giving fans a sneak peek into the You’s final season. 

"Playing a romantic icon for five seasons. I'm very modest, I'm very mindful," he continued. "You see my shirt. Showing the shoulders, not the boulders."

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