How to Buy Patta’s Coveted Nike Air Max 1 Collab This Weekend
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Update: Sept. 11, 2024 at 3:20 p.m. ET:
As reported by FN in July, Patta’s Nike Air Max 1 “Chlorophyll” collaboration will return soon to help the Amsterdam retailer celebrate its 20th anniversary.
The collaboration’s rerelease was confirmed last week by Nike, which shared more details behind the revitalization of the Air Max 1 collaboration.
First launched in 2009 in honor of Patta’s 5th anniversary, the store’s “Chlorophyll” Nike Air Max 1 now makes a comeback for Patta’s 15th year in business. According to Nike, the duo focused on accurately replicating the look and feel of the original pair, right down to the same fabric found on the ’09 iteration. Changes are mostly subtle and include a new insole featuring the €20 bill and a special 20th anniversary shoebox.
“The original ‘Chlorophyll’ project was almost like a first album: there was a lot of energy, a lot of ideation in there, and the product was just very organic,” Patta co-founder Guillaume “Gee” Schmidt said in Nike’s press release. “With this release, we stick to the essence of the shoe, which really stands the test of time. It’s just an amazing moment to bring back a shoe that’s so coveted, that’s so loved by the sneaker community and the community at large.”
With over 10 collaborations between them and six Air Max 1s alone, Nike says Patta is not only its longest but its most impactful Air Max collaborator.
Once so scarce that ’09 pairs were surpassing sales of $2,000 on StockX, the Patta x Nike Air Max 1 “Chlorophyll” is finally returning to retail. The collaboration will launch exclusively from pattaxnike.com and Patta stores on Sept. 13. The Patta store in Lagos, Nigeria will offer early access on Sept. 12. Retail pricing is $160.
What We Originally Reported on July 14, 2024
Amsterdam, Netherlands-based sneaker and streetwear retailer Patta celebrates its 20th anniversary this year and to mark the occasion, it looks like it will be revisiting one of its most popular Nike collaborations.
Originally reported by Nike Air Max-centric leaker account @bubblekope in November 2023, Patta is lined up to release a “Chlorophyll/Chlorophyll/Matte Silver” Nike Air Max 1 with style code HF1012-300 during fall 2024.
The colorway description is similar to Patta’s Nike Air Max 1 collaboration from 2009, which featured a “White/Chlorophyll/Matte Silver” colorway and has gone on to become one of the boutique’s most desirable collaborations. Due to the variation in the style code, some early speculation theorized that Patta could be releasing a new “2.0” version of the sneaker with small changes. Now, a potential first look at the ’24 iteration has surfaced courtesy of Patta itself.
Patta co-founders Edson Sabajo and Guillaume “Gee” Schmidt shared today a joint Instagram post alongside Nigerian singer Tems. On foot, both Sabajo and Schmidt were wearing a version of the Patta x Nike Air Max 1 “Chlorophyll,” although it’s not immediately clear if it was the ’24 iteration. However, in the same photo, Tems was holding a Nike shoebox emblazoned with chlorophyll green and 20th anniversary text — a possible giveaway at the box’s contents.
During its 20-year run, Patta has created numerous coveted footwear collaborations with brands including Converse, Nike and New Balance. Most recently, it worked with Nike on a “Running Team” collection highlighted by the Air Huarache 20Y24 hybrid sneaker.
The not-so-subtle teaser seems to all but confirm that Patta is indeed rereleasing its “Chlorophyll” Nike Air Max 1 in some form this year. As of now, the collaboration is expected to arrive sometime during fall ’24. Check back for further updates soon.
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