Ben Affleck, Jennifer Lopez and Matt Damon star in Dunkin' Donuts Super Bowl commercial
The Patriots may have missed the playoffs but Boston showed up in force in a Super Bowl ad Sunday.
Dunkin' Donuts debuted an ad during the second quarter of the game where Ben Affleck attempts to impress girlfriend Jennifer Lopez. The ad is for a new iced coffee drink that will be available Monday.
The ad shows Affleck forming a band called "the Dunkings" with Matt Damon and Tom Brady against the advice of rapper Jack Harlow.
The Super Bowl remains the largest television advertising event, no matter how segmented the media world becomes.
The big game serves as the opportunity for companies to debut campaigns for the year at a cost of $7 million for a 30-second commercial.
Check out Dunkin's Super Bowl ad.
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Watch Dunkin' Donuts "DunKings" ad
Chill. We’re naming a drink after them.
Head to Dunkin’ and try the new DunKings Iced Coffee TOMORROW 2/12 ?? pic.twitter.com/wk4dlzatJO— Dunkin' (@dunkindonuts) February 12, 2024
Social media reactions
best ad of the #SuperBowl so far
— margaret gardiner (@MargaretGGG) February 12, 2024
Matt Damon literally getting roped into “anything” ??
— AfterSound (@AfterSoundMusic) February 12, 2024
What flavor is it?
Will all stores have it?
And how do I get the track suit & sparkly tumbler?— Marc (@ODedOnRealityTV) February 12, 2024
This article originally appeared on USA TODAY: JLo, Ben Affleck, and more star in Dunkin' Donuts Super Bowl ad