EXCLUSIVE: Cindy Crawford Fronts Good American’s First ‘Icons’ Campaign, Talks Supermodel Legacy
Khloé Kardashian’s Good American is celebrating trailblazing women with the launch of its American Icons campaign. The series’ first spokesmodel, announced Wednesday, is supermodel Cindy Crawford.
“I love the fact that Good American is committed to representing women of all shapes and sizes,” Crawford told WWD via email. “Historically, fashion has left many of these women out of the conversation, making them feel left out or unable to be part of the fashion moment.”
More from WWD
Photographed by Cass Bird, the new campaign sees Crawford in a selection of Good American’s signature denim silhouettes as well as the brand’s crisp button-downs, curve-enhancing bodysuits and sleek leather pieces.
Good American honors Crawford’s legacy as a pioneer of the ’90s supermodel era, which saw catwalk queens like Naomi Campbell, Linda Evangelista and Claudia Schiffer transcend the fashion industry to become mainstream stars.
“[Crawford’s] influence shaped our culture and what it means to be a model elevating the profession to a realm of respect, admiration and icon status,” a statement from Good American reads.
At the peak of her stardom, Crawford was frequently depicted in denim: She famously wore Levi’s 501s on the cover of British Vogue in 1990, and she modeled jean cutoffs in her iconic Pepsi Super Bowl spot two years later. Today, the classic indigo textile remains a staple in her wardrobe.
“I wear jeans pretty much everyday and I love how versatile they can be. They’re easy to dress down with a T-shirt and flip flops but throw on a jacket and heels and I can pretty much go anywhere. It’s fun to experiment with different silhouettes as well,” Crawford explained.
According to Crawford, Good American has mastered the art of the fit — a deciding factor for the supermodel when selecting her denim.
“Finding your perfect fit is so important. I’m always up for experimenting with different silhouettes, but it really comes down to the cut and comfort of the jeans,” she said. “Good American has managed to perfect the fit of their denim for different body types without having to sacrifice style or comfort.”
Making the fashion industry more inclusive, Crawford notes, is key to her modeling legacy. Redefining the standard of beauty is what she hopes to be remembered for.
“When I first started out, there were only a handful of women that were modeling in magazines and a very narrow definition of what was considered ‘beautiful,'” Crawford said. “The generation of models before me were mostly blond-haired and blue-eyed. I didn’t look like them with my brown hair and even a beauty mark that my first modeling agency told me to remove. I’ve always hoped my success helped to create space for women to embrace their unique beauty and strength, and my hope is that young women especially see that success comes not from fitting into a mold but from knowing that individuality is their superpower.”
Launch Gallery: Supermodel Cindy Crawford Is the Face of Good American's Debut 'American Icons' Campaign [PHOTOS]
Best of WWD
Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
