EXCLUSIVE: Precious Lee Debuts in YSL Beauty’s Latest Libre Flowers & Flames Fragrance Digital Series
YSL Beauty continues to redefine modern femininity with the launch of the second chapter of its Libre Flowers & Flames digital series. The new warm, sun-kissed floral fragrance invites four distinctive talents to share their truth and personify what “Libre” means to them.
In the latest installment of the visual series, which debuted on Thursday, Precious Lee highlights the duality in femininity with a fierce and alluring pose, enhancing the message of “Burn to Bloom.”
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“It is an incredible honor to be a part of this project with YSL Beauty showcasing the different voices of femininity and freedom,” Lee exclusively told WWD. “Individuality is freedom to me, and Libre Flowers & Flames empowers me to rewrite the rules every day. Together, I hope we can empower the next generation of young women to live with a ‘Libre’ mindset.”
Lee, who has walked for houses that include Moschino, Versace and Fendi, is the second of four women featured in this series, joining previously announced Hailey Bieber in August. In the weeks to come, two more voices will be revealed.
Shot and directed by Brooklyn-based photographer Tyler Mitchell, the photo and video series drop in different chapters throughout the rest of 2024, via brand-owned and talent digital and social channels.
Libre Flowers & Flames by YSL Beauty features a blend of coco-palm tree flower accord, lily flower, orange blossom and vanilla. The fragrance is available in 10-ml for $35, 30-ml for $95 and 90-ml at $165 on yslbeautyus.com and at department stores and specialty retailers.
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