The Fall 2024 Gucci Eyewear Campaign Starring Abbey Lee, Liya Kebede & Others Might Give You a Serious Case of Déjà Vu

Subsequent to taking up the mantle as Gucci creative director in January 2023, Sabato De Sarno has remained loyal to a very select rooster of photographers when producing advertising campaigns. One of the names on De Sarno’s speed dial is David Sims, who has ultimately captured Gucci’s mainline advertising campaigns since the Spring 2024 season. The Fall 2024 Gucci eyewear campaign, however, sees the Italian designer replace Sims with Mario Sorrenti. Models Abbey Lee, Liya Kebede, He Cong and George Barnett come together before the lens of the Italian-American photographer, and pose amongst a clinical studio setting for a series of minimalist campaign portraits.

Read below the reactions of theFashionSpot’s forum members:

“How come everything related to Sabato De Sarno is so boring? Like even with skilled models and another photographer, it’s no different,” sighed fashionsavvvvvy.

“Cast is good but it’s just so dry and boring,” wrote Yasouss in complete agreement.

“Casting is excellent but the images fall flat. Such a pity,” thiago echoed.

Sharing the same underwhelming sentiments was vogue28. “All of these campaigns under Sabato De Sarno are beginning to blend into one. I’m starting to yearn for some differentiation. I guess, at the very least, it’s not photographed by David Sims.”

“Again: white background, same clothes, forcing models to do pretentious dialog about nothing!” critiqued forum member PDFSD.

Lola701 noted: “The campaign is terrible, but so is Sabato’s (lack of) vision for the house. Consistent!”

Check out the full Gucci Fall 2024 eyewear campaign and share your own thoughts, here.

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