Fans Gush Over Rihanna's Son in New Family Photos for Her Brand: 'Growing Up So Fast'

Rihanna's son is taking the spotlight in one of her latest brand campaigns, and fans can't help but swoon over the adorable toddler.

In photos from a new photoshoot for Savage X Fenty—the "Diamonds" hitmaker's intimates and loungewear brand—the 2-year-old and his dad, A$AP Rocky, were the stars of the show, being highlighted as the models showcasing products for males.

The Instagram pictures found the father-son duo standing in front of a brown background sporting the matching undergarment set of black boxer briefs and tank top undershirts. The bottoms read "SAVAGE X FENTY" across the band in white lettering, while their tops were plain.

Fans in the comment section of the July 9 upload immediately assumed this meant a kid's line was coming from the brand, while many also couldn't get past how fast the little one is growing, and more gushed over the sweet family moment of dad and RZA supporting mommy.

"If Fenty launches a baby line that would be fab! ?," one fan wrote, while another agreed, "It’s the baby briefs for meeeee ??????."

"Love everything about this. The son. The father. The boxers. All ??," a third complimented, as a fourth chimed in with, "Look at them matching. Flyest dad and son duo??."

"The boys supporting mama!!! ??????," someone else gushed.

Meanwhile, an additional Instagram user noticed, "the king is growing up so fast."

The "Fashion Killa" rapper also posed by himself for the shoot, showing off his fit physique and toned arms while shirtless for a separate shot.

In addition to RZA, the couple also shares son Riot Rose, whom will celebrate his first birthday next month on Aug. 1.

Next: Rihanna Looks Completely Different With Blonde Hair and Fringe Bangs at Fashion Event