Fanta Drops Haunted Limited-Edition Flavor in Honor of Spooky Season

Attention K-Mart shoppers...Fanta is getting into the spirit with a limited-edition soda flavor inspired by the upcoming film, Beetlejuice Beetlejuice.

On Thursday, the soft drink company revealed that through a partnership with Warner Bros., a new flavor and a whole new look for its lineup of bubbly beverages would soon be available for a limited time.

The special spooky edition of Fanta takes the fall staple, apples, and transforms its flavor into a haunted soda that would suit Beetlejuice himself. The Coca-Cola-owned brand said the new flavor can be identified by the packaging's black-and-white striped design reminiscent of the titular character played by Michael Keaton.

Fanta's other fruit-inspired sodas will also receive a bit of a supernatural makeover this fall season, with each variety in costume as one of Tim Burton's many other iconic characters.

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Fanta Orange will transform into Astrid (played by Jenna Ortega), while its Strawberry soda will be dressed as Lydia Deetz (played by Winona Ryder). The Pineapple flavor is said to feature Delia Deetz (played by Catherine O'Hara), Grape will assume the traits of Delores (played by Monica Bellucci), Fanta's Lemon soda should now look like Wolf Jackson (played by Willem Dafoe), and its Strawberry Kiwi has taken on the part of Bob (the Shrinker!), per an Aug. 8 press release.

Soda drinkers are beyond ready to try it, with several declaring on Instagram that they're "so excited" for the new Haunted Apple flavor, even admitting they "look too good to open."

Fanta's new limited-edition flavor and look are part of the brand's "Summon The Flavor You Wanta" campaign, which celebrates fans' spirit for the spooky season and love of all things Halloween.

"We're excited for fans to try out our special new Fanta^? limited edition flavour - an unmissable extension of the Fanta? range," Ibrahim Salim Khan, VP global category strategy for Fanta said in a statement. "There's more to come with this iconic partnership, so keep an eye out for a series of Beetlejuice-themed experiences that will be rolled out throughout September and October, so you can get up close and personal with the film of the season."

As for the highly-awaited film, it's almost showtime! Beetlejuice Beetlejuice is set to hit theaters next month, on Sept. 6, 2024.

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