A First Look at Travis Scott’s Air Jordan 1 Low ‘Velvet Brown’ Collaboration Is Here

Riley Jones

July 1, 2024 at 2:22 AM·2 min read

More from Footwear News

The Best Sneakers Releasing in July
Nike's Mythical 'Wu-Tang' Dunk High Will Be Released Fall 2024
Action Bronson Responds to Social Media Criticism Over New Balance Collab: 'My Foot Is Not the Best Model'

It was only a few weeks back that rumors of three upcoming Travis Scott x Air Jordan 1 Low styles began making the rounds, and now first looks at one of the unreleased pairs have emerged.

Seen here is the Travis Scott x Air Jordan 1 Low in “Dark Mocha/Black/Velvet Brown.” As expected based on the initial mock-up, the shoe is covered nearly entirely in brown shades with the only variance being black branding hits. The tonal color palette is delivered in a suede construction and appears to use a mix of textures with a shaggier suede used on certain panels.

Travis Scott x Air Jordan 1 Low ‘Velvet Brown.’ Credit: @masterchefian

Like Travis Scott’s other Air Jordan 1 Low collaborations, the pair features his signature oversized reverse Swoosh logo, which appears in black leather. Elsewhere, the heel of the right shoe uses the model’s traditional Air Jordan Wings logo, while the left heel is adorned with Travis Scott’s smiley face emblem. Further branding is seen on the inner medial side with a Cactus Jack logo underneath the Swoosh — another hallmark of the rapper’s Air Jordan 1 collaborations.

Travis Scott x Air Jordan 1 Low ‘Velvet Brown’ (Heel). Credit: @masterchefian

In addition to the “Velvet Brown” style pictured here, even more Travis Scott x Air Jordan 1 Lows are expected to release during spring 2025 including another men’s iteration in “Sail/Shy Pink/Muslin” and a women’s exclusive color, “Dark Pony/Pink Oxford.” Speculative mock-ups of those two styles are pictured below.

Speculative mock-ups of the upcoming Travis Scott x Air Jordan 1 Low in ‘Dark Pony/Pink Oxford’ (top) and ‘Sail/Shy Pink/Muslin’ (bottom). Credit: @zsneakerheadz

Despite the arrival of in-hand images, official release details for this Travis Scott x Air Jordan 1 Low “Velvet Brown” have not been confirmed. Reportedly part of Jordan Brand’s spring ’25 lineup, the pair could hit shelves as soon as January. The sneakers are slated to retail for $150.