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The Hollywood Reporter

‘Friends’ 30th Anniversary Brings A New Competition Series, Limited-Edition Show Merch, Flight Deals and More

Alana Altmann and Danielle Directo-Meston

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Though Friends said goodbye in 2004, the beloved Emmy-winning sitcom lives on as one of the most-watched series in television history. In the one where the show’s marketing department deserves yet another raise, fans can celebrate Friends‘ 30th anniversary with a slew of new collaborations.

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Related: Fisher Price Releases Friends-Themed Little People Collector Set

Fresh off announcing the four-part Fast Friends competition series, Warner Bros. Discovery is dropping exclusive Friends merch and deals now through the end of the year. Max is curating special collections for those who want to stream their favorite episodes. And today’s the last day to save up to 30 percent off base fares at Southwest Airlines, which is offering exclusive deals for flights between Oct. 24, 2024 and Jan. 31, 2025, with the promo code FRIENDS.

For those eager to book a fall BFF trip, consider scheduling your next Southwest flight to Burbank, where Warner Bros. Studio Tour Hollywood is unveiling special Friendsgiving events for select dates in November that include a 90-minute Friends-themed tour, a festive meal at the famed fountain, a 30th anniversary costume display and a visit to the Central Perk Cafe and merch boutique. Tickets are $150 per person and are available to buy online here.

Over in Sin City, WBD will soon unveil the official Friends Experience: The One in Vegas at the MGM Grand hotel this fall.

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The 30th anniversary Friends collections include Casetify phone cases and tech accessories and limited-edition apparel, tote bags and more at the WB Shop.

Friends premiered on Sept. 22, 1994, and made household names out of stars Jennifer Aniston (who played Rachel Green), Courteney Cox (Monica Geller), Lisa Kudrow (Phoebe Buffay), David Schwimmer (Ross Geller), Matt LeBlanc (Joey Tribiani) and the late Matthew Perry (Chandler Bing), who died in 2023. The series ran for 10 seasons and earned six Emmys — including best comedy series, best actress for Aniston, best supporting actress for Kudrow and best guest actors for Bruce Willis and Christina Applegate in the category — and Warner Bros. Discovery released a reunion special in 2021 that featured the original gang as well as guest stars David Beckham, Justin Bieber, Lady Gaga and Kit Harington.

Friends currently streams on Max and is available to buy on Amazon’s Prime Video, Apple TV and iTunes, Google Play and other video-on-demand platforms. A subscription is required to watch the show’s all 10 seasons and the reunion special on Max, which starts at $9.99 per month with ads.

In honor of the series’ 30th anniversary, we’ve rounded up some the best Friends TV show merch that make great presents fans (or for yourself). From official Central Perk coffee and mugs to board games and pajamas, these gifts might just make your favorite Friends superfan’s day, week, month or even their year.

The Best 'Friends' TV Show Merch and Collaborations of 2024
The Best 'Friends' TV Show Merch and Collaborations of 2024

Casetify Central Perk iPhone Case

$42 and up at Casetify


'Friends' Official Advent Calendar: The One with the Surprises 2024
'Friends' Official Advent Calendar: The One with the Surprises 2024

'Friends' Official Advent Calendar: The One with the Surprises

$21.35 $29.99 29% off

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Buy at Amazon

$30 at WB Shop


Lego Ideas 'Friends' Central Perk Set
Lego Ideas 'Friends' Central Perk Set

Lego Ideas 'Friends' Central Perk Set

$130 at Walmart

You’re never too old to play with Legos, especially when there’s a set that honors Central Perk. The six main Friends cast members are all represented to a T with this one. Even Gunther doesn’t get left out. This detailed collectible is a spot-on replica of the famed cafe set, so go for it — act out notable scenes, or make up new plot lines to your heart’s content. Joey and Phoebe end up together? Sure, what these mini-figures do are up to anyone’s imagination…


The Best 'Friends' TV Show Merch and Collaborations of 2024
The Best 'Friends' TV Show Merch and Collaborations of 2024

Polly Pocket Friends Compact Playset

$56 at Amazon

Released to coincide with International Friendship Day on July 30, the official Polly Pocket x Friends collector’s set includes all six characters and their signature accessories.


The Best 'Friends' TV Show Merch and Collaborations of 2024
The Best 'Friends' TV Show Merch and Collaborations of 2024

Friends: The Official Central Perk Cookbook (Classic TV Cookbooks, 90s TV)

$16.99 $29.99 43% off

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Buy at Amazon


The Best 'Friends' TV Show Merch and Collaborations of 2024
The Best 'Friends' TV Show Merch and Collaborations of 2024

The Friends Book of Lists: The Official Guide to All the Characters, Quotes, and Memorable Moments

$16.78 $24.00 30% off

Buy at Amazon


I Wish I Could But I Don't Want To Embroidered Hat
I Wish I Could But I Don't Want To Embroidered Hat

I Wish I Could But I Don't Want To Embroidered Hat

$25 at WB Shop


'Friends' Central Perk Tote Bag
'Friends' Central Perk Tote Bag

'Friends' Central Perk Tote Bag

$45 at WB Shop


The Best 'Friends' TV Show Merch and Collaborations of 2024
The Best 'Friends' TV Show Merch and Collaborations of 2024

'Friends' 30 Years Hoodie

$50 at WB Shop


The Best 'Friends' TV Show Merch and Collaborations of 2024
The Best 'Friends' TV Show Merch and Collaborations of 2024

Friends Central Park Pajamas

$32 at Amazon

Pour yourself a comically oversized latte, grab some jam crackers, and cozy up in these adorable pajamas that rep your Friends devotion. This pair features a drawstring waistband and is available in both pink and gray, emblazoned with fun icons like a lobster, the Central Perk logo and coffee beans.


Monopoly 'Friends' Edition Board Game (Amazon Exclusive)
Monopoly 'Friends' Edition Board Game (Amazon Exclusive)

Monopoly 'Friends' Edition Board Game (Amazon Exclusive)

$28 at Amazon

Instead of tokens like a top hat and properties like Pennsylvania Railroad, this unique Monopoly set offers up iconic tokens, spaces, and references that will satisfy any Friends fan. With nods to the series like the Giant Poking Device and Relaxi Taxi, plus a chance to hop around the board as Phoebe’s acoustic guitar, who needs a thimble and Park Place? Your game night just got a whole lot … floopier.


The Best 'Friends' TV Show Merch and Collaborations of 2024
The Best 'Friends' TV Show Merch and Collaborations of 2024

Fisher Price Friends Little People Collector's Set

$27.50 $29.99 8% off

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Buy at Amazon


The Best 'Friends' TV Show Merch and Collaborations of 2024
The Best 'Friends' TV Show Merch and Collaborations of 2024

Friends: The One with the Crochet: The Official Crochet Pattern Book

$20.49 $34.99 41% off

Buy at Amazon


Central Perk Single Serve K-Cup Coffee Pods, 12-Pack
Central Perk Single Serve K-Cup Coffee Pods, 12-Pack

Central Perk Single Serve K-Cup Coffee Pods, 12-Pack

$17 at Amazon

Whether you’ve got a couch to lug up the stairs or just need to kick-start your morning, Central Perk’s medium roast Pivot coffee (available in compostable pods or whole or ground beans) will treat your tastebuds to a bold flavor with notes of sweet cocoa, citrus and herbs. Other flavors available.


Silver Buffalo Friends Picture Frame
Silver Buffalo Friends Picture Frame

Silver Buffalo Friends Picture Frame

$20 at Amazon

In perhaps one of the most puzzling, yet significant, ‘90s sitcom decor choices of all time, Monica and Rachel’s apartment peephole was surrounded by a funky yellow frame. Take a page out of Friends’ interior design playbook with this replica of that noticeable set piece. While Mon and Rach’s originality is admired, the unmistakable style also works as a regular old frame for actual pictures.


The Best 'Friends' TV Show Merch and Collaborations of 2024
The Best 'Friends' TV Show Merch and Collaborations of 2024

'Friends'-Inspired Joey Doesn't Share Food Mug

$13.00 $16.00 19% off

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Buy at Amazon

Even casual Friends fans know: Joey doesn’t share food. This special mug reminds us of that eternal truth — complete with a delectable stacked sandwich (Joey Tribbiani’s favorite food, of course).


The Best 'Friends' TV Show Merch and Collaborations of 2024
The Best 'Friends' TV Show Merch and Collaborations of 2024

'Friends' Couch Shirt

$23 at WB Shop

IYKYK — true Friends superfans will instantly recognize this illustrated scene on this limited-edition graphic tee by artist Kate Dehler created for South By Southwest.


Friends - Trivia Quiz
Friends - Trivia Quiz

'Friends' Trivia Card Game

$9.99

Buy Now On Amazon

If you can name all of Joey’s sisters and know what Chandler actually does for a living, you should probably challenge some fellow fans to Friends trivia. This card game features 100 quiz questions, ranging from “How old was Monica when she finally learned to tell time?” to “What is the surname of Phoebe’s husband Mike?”


The Best 'Friends' TV Show Merch and Collaborations of 2024
The Best 'Friends' TV Show Merch and Collaborations of 2024

'Friends' Central Perk Cookie Jar

$30 at Amazon


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