Giggs unveils new album 'Zero Tolerance'
Today (Aug. 17), Giggs officially marks his return with Zero Tolerance, an 18-song effort with a wealth of assists from Popcaan, Dave East, Jadakiss, 21 Savage, Potter Payper, and more. The project was led by the Diddy-assisted cut “Mandem.”
The album’s self-titled opener is perfect for longtime supporters and relative newcomers who are in need of an introduction. “It’s leaders of the new school, I’m Busta on ‘Scenario,’ I’m more Frank Lucas than Lucky Luciano,” the South London veteran raps over Louis Aura’s smooth production.
Zero Tolerance arrives three years after the well-received mixtape Now Or Never, which contained collaborations alongside the likes of Santan Dave, Jorja Smith, Obongjayar, and A Boogie Wit Da Hoodie. Prior to that, fans were treated to Giggs’ critically acclaimed fifth studio LP, Big Bad…, which was released in 2017 and debuted at No. 6 and No. 1 on the UK Official Albums and UK Hip Hop and R&B Albums charts, respectively.
Last week, Hollowman paid a visit to Charlie Sloth to deliver the fifth “Fire in the Booth” freestyle of his career. As expected, he proved that he hasn’t lost a step when it comes to the vivid street tales he’s always been known for.
Following a series of mixtapes as a solo artist and as part of SN1 (Spare No One), Giggs dropped his official debut LP, 2008’s Walk in da Park, a body of work that’s considered to be a progenitor of road rap, British hip hop’s harder hitting subgenre. Subsequent releases like When Will It Stop, Wamp 2 Dem, and the silver-certified Landlord helped to bring that grittier rap style to the mainstream. Spotlight-stealing verses on songs like Drake’s “KMT,” Chiief Diin’s “Top Boss,” and Meek Mill’s “Northside Southside” solidified him as a true giant of the culture across the globe. Press play on Zero Tolerance below.
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