Inside Tiffany & Co.’s Pop-Up at the U.S. Open
Tiffany & Co. will continue its longstanding U.S. Open legacy with an immersive new pop-up.
For the second year in a row, the luxury jeweler and official trophy partner of the U.S. Open has unveiled an interactive fan experience at the famous USTA Billie Jean King National Tennis Center. For those attending the two-week tournament in New York, the LVMH-owned brand’s activation in the Fountain Plaza will remain open to visitors through September 8.
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The booth itself will be decked out with a super cool augmented-reality mirror created by Snap Inc. that guests can engage with, along with replicas of the U.S. Open Men’s and Women’s Singles Championship Trophies, which Tiffany has crafted since 1987. The trophies are produced each year by silversmiths at the jeweler’s holloware workshop in Cumberland, Rhode Island. A single one takes a hefty five months to create and weighs roughly 5.5 pounds.
Additionally, the display will feature an Elsa Peretti Diamonds by the Yard racket and walls of aptly colored Tiffany blue tennis balls. “This one-of-a-kind tennis racket honors our long-standing ties to the USTA and Tiffany’s authority on exquisite diamonds,” the jeweler wrote on its website.
Instead of traditional strings, the sparkling racket sports 108 bezel-set diamonds—totaling over 30 carats—positioned on over 13 years of platinum chains. It will be set against a vignette inspired by the window displays at the brand’s Fifth Avenue storefront and accompanied by a leather handle “painted in black lacquer by artisans using an ancient Japanese technique known as inden, reflecting Peretti’s love of craft,” the fine jeweler explained in a statement.
To kick off the highly anticipated tournament, Tiffany placed the Women’s Singles Championship trophy at its Manhattan flagship, the Landmark. And prior to the Singles Championship ceremonies, the jeweler will have a branded display on the court at Arthur Ashe Stadium for the first time.
In August 2023, Tiffany renewed its multiyear partnership with the United States Tennis Association, securing its role as the official trophy partner of the U.S. Open. The brand has crafted the U.S. Open trophies for the last 37 years, including the keepsake replicas that the men’s and women’s singles champions get to take home as a momento. Last year, the brand offered immediate, on-site hand-engraving for the keepsake trophies for the winning players.
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