Jason Momoa shaves off his famous beard leaving fans 'distraught'

Breaking news: Jason Momoa has shaved off his famous beard.

Earlier today, the Aquaman star took to Instagram to debut his fresh-faced aesthetic after seven years of sporting the facial hair.

But it was all in the name of the planet, as Momoa got rid of his beard to raise awareness of the need to use recyclable aluminum cans for water instead of plastic bottles.

“I’m SHAVING this beast off, It’s time to make a change,” the Game of Thrones actor wrote. “A change for the better… for my kids, your kids, the world. Let’s make a positive change for the health of our planet. Let’s clean up our oceans, our land. Join me on this journey. Let’s make the switch to infinitely recyclable aluminum.”

The video is an advertisement for Ball Corporation — a company which produces recycled aluminum cans.

Yet despite making a conscious effort to help the environment, a number of Momoa fans across the globe were left “distraught” by his new look:

One Twitter user took to the platform to write, “Jason Momoa just shaved his beard off and now nothing makes sense in this world.”

“Jason Momoa has shaved off his beard (albeit for a good cause) but I am absolutely distraught,” another admitted.

Meanwhile, some were surprisingly impressed with his beard-free appearance with one social media user stating, “Beard or no beard. Still hot.”

Though he’s not the first celebrity to spark controversy after shaving off his signature beard. His GoT co-star Kit Harington recently ditched his facial hair as well and his fans across the world were less than impressed, dubbing the act an “utter travesty.”

Read more on Yahoo Entertainment:

• Beyoncé's 'I'm hungry' comment in new film resonates — but also raises concerns: 'She was literally starving herself'

• Ted Cruz slammed for mocking Disney’s $5M pledge to rebuild Notre Dame: 'How much did you donate?'

• Chicago prosecutor Kim Foxx called Jussie Smollett a 'washed-up celeb who lied to cops' in text

Want daily pop culture news delivered to your inbox? Sign up here for Yahoo Entertainment & Lifestyle’s newsletter.